Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Advertising Manager
1. Campaign Strategy Management
KRA: Develop and execute effective advertising campaign strategies to meet organizational goals.
Short Description: Strategic planning and execution of advertising campaigns.
- Number of new campaign ideas generated monthly
- ROI on advertising spend
- Conversion rate from campaigns
- Brand visibility and reach metrics
2. Budget Allocation and Optimization
KRA: Allocate and optimize advertising budgets efficiently to maximize returns.
Short Description: Effective management of advertising budgets.
- Percentage of budget spent vs. allocated
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
- Cost efficiency of campaigns
3. Ad Copy and Creative Development
KRA: Create compelling ad copies and visuals that resonate with the target audience.
Short Description: Crafting engaging ad content.
- Click-through rate (CTR) of ad copies
- Ad engagement metrics
- Ad relevance score
- Ad creative A/B testing results
4. Performance Analysis and Reporting
KRA: Analyze campaign performance data and prepare insightful reports for management review.
Short Description: Monitoring and reporting on advertising performance.
- Accuracy of performance data analysis
- Timeliness of reporting
- Actionable insights derived from data
- Implementation of optimization strategies based on data
5. Market Research and Competitor Analysis
KRA: Conduct in-depth market research and competitor analysis to stay ahead in the advertising landscape.
Short Description: Keeping abreast of market trends and competitors.
- Market share analysis
- Competitor advertising strategies benchmarking
- Trend identification and utilization in campaigns
- Insights from consumer behavior studies
6. Digital Advertising Platform Management
KRA: Oversee and optimize advertising campaigns across various digital platforms.
Short Description: Management of digital advertising channels.
- Platform-specific KPIs (CTR, CPC, etc.)
- Ad placement effectiveness
- Platform algorithm updates adaptation
- Platform-specific ROI analysis
7. Collaboration with Creative and Marketing Teams
KRA: Collaborate with creative and marketing teams to align advertising strategies with overall brand messaging.
Short Description: Cross-functional teamwork for cohesive campaigns.
- Interdepartmental communication effectiveness
- Consistency in brand voice across channels
- Creative feedback incorporation
- Campaign integration with broader marketing initiatives
8. Ad Performance Tracking and Optimization
KRA: Continuously monitor ad performance metrics and optimize campaigns for better results.
Short Description: Real-time tracking and tweaking of ads.
- Ad engagement trends analysis
- Real-time campaign adjustments efficiency
- Conversion rate optimization efforts
- Ad content relevancy maintenance
9. Client Relationship Management
KRA: Build and maintain strong relationships with advertising clients to ensure satisfaction and retention.
Short Description: Client-focused communication and service.
- Client satisfaction score
- Client retention rate
- Number of upsell opportunities identified
- Client feedback incorporation in campaigns
10. Industry Trends and Innovation Implementation
KRA: Stay updated on industry trends and implement innovative advertising strategies.
Short Description: Embracing industry advancements for better outcomes.
- Number of industry trend implementations
- Quality of innovation in campaign strategies
- Feedback from industry leaders on innovations
- Impact of innovative strategies on campaign performance
