Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Associate Account Manager
1. Client Relationship Management
KRA: Building and maintaining strong client relationships to ensure satisfaction and retention.
Short Description: Managing client accounts effectively.
- KPI 1: Client retention rate
- KPI 2: Customer satisfaction scores
- KPI 3: Number of upsells or cross-sells
- KPI 4: Response time to client queries
2. Account Growth Strategy
KRA: Developing and implementing strategies to grow existing accounts and increase revenue.
Short Description: Driving account growth initiatives.
- KPI 1: Revenue growth from existing accounts
- KPI 2: Number of new opportunities generated
- KPI 3: Average deal size increase
- KPI 4: Conversion rate of leads to sales
3. Performance Analysis and Reporting
KRA: Analyzing account performance data and preparing insightful reports for clients.
Short Description: Providing data-driven insights.
- KPI 1: Accuracy of performance reports
- KPI 2: Timeliness of report delivery
- KPI 3: Client feedback on report usefulness
- KPI 4: Implementation of recommendations from reports
4. Campaign Management
KRA: Planning, executing, and optimizing marketing campaigns for client accounts.
Short Description: Managing campaign performance.
- KPI 1: Campaign ROI (Return on Investment)
- KPI 2: Click-through rate (CTR) of campaigns
- KPI 3: Conversion rate of campaigns
- KPI 4: Adherence to campaign budgets
5. Stakeholder Communication
KRA: Ensuring clear and effective communication with internal and external stakeholders.
Short Description: Facilitating smooth communication channels.
- KPI 1: Stakeholder feedback on communication clarity
- KPI 2: Meeting deadlines for communication deliverables
- KPI 3: Resolution time for stakeholder queries
- KPI 4: Frequency of communication touchpoints
6. Market Research and Analysis
KRA: Conducting market research to identify trends and opportunities for client accounts.
Short Description: Providing market insights.
- KPI 1: Accuracy of market trend predictions
- KPI 2: Client feedback on market insights usefulness
- KPI 3: Number of new market opportunities identified
- KPI 4: Implementation of market insights in strategies
7. Project Management
KRA: Managing projects related to client accounts, ensuring timely delivery and quality execution.
Short Description: Project oversight and delivery.
- KPI 1: Project completion within set timelines
- KPI 2: Client satisfaction with project outcomes
- KPI 3: Adherence to project budgets
- KPI 4: Number of successful project launches
8. Training and Development
KRA: Continuous learning and development to enhance skills and knowledge relevant to account management.
Short Description: Skill enhancement initiatives.
- KPI 1: Participation in training programs
- KPI 2: Skill improvement assessment scores
- KPI 3: Application of new skills in client interactions
- KPI 4: Feedback on training effectiveness
9. Compliance and Risk Management
KRA: Ensuring compliance with regulations and managing risks associated with account management activities.
Short Description: Mitigating compliance and risk challenges.
- KPI 1: Compliance audit results
- KPI 2: Risk mitigation effectiveness
- KPI 3: Number of compliance training sessions conducted
- KPI 4: Resolution time for risk incidents
10. Innovation and Process Improvement
KRA: Identifying opportunities for innovation and enhancing processes to improve efficiency and effectiveness.
Short Description: Driving innovation in account management.
- KPI 1: Number of implemented process improvements
- KPI 2: Time saved through process enhancements
- KPI 3: Adoption rate of new tools or technologies
- KPI 4: Client feedback on innovative solutions
