Key Responsibility Areas (KRA) & Key Performance Indicators (KPI)
1. Organic Search Traffic
KRA: Increase organic search traffic to improve visibility and reach for Bi.
Short Description: Enhancing organic search traffic for Bi’s online presence.
- 1. Organic search sessions per month
- 2. Click-through rate (CTR) from organic search results
- 3. Keyword ranking positions on search engines
- 4. Organic search conversion rate
2. On-Page SEO Optimization
KRA: Optimize on-page elements to enhance Bi’s website ranking and user experience.
Short Description: Improving on-page SEO elements for better site performance.
- 1. Meta tags optimization completion rate
- 2. Page load speed improvement
- 3. Mobile responsiveness score
- 4. Internal linking effectiveness
3. Backlink Profile Enhancement
KRA: Develop a robust backlink profile to boost Bi’s domain authority and credibility.
Short Description: Strengthening backlink profile for authority building.
- 1. Number of high-quality backlinks acquired
- 2. Referring domains diversity ratio
- 3. Backlink anchor text diversity
- 4. Backlink quality score improvement
4. Content Marketing Strategy
KRA: Drive content marketing initiatives to engage the audience and drive traffic to Bi’s platforms.
Short Description: Implementing effective content strategies for audience engagement.
- 1. Content engagement metrics (likes, shares, comments)
- 2. Traffic from content marketing efforts
- 3. Content publication consistency rate
- 4. Content conversion rate
5. Local SEO Optimization
KRA: Enhance local SEO efforts to improve Bi’s visibility in local searches.
Short Description: Boosting local search presence for Bi’s local audience.
- 1. Local business listings accuracy rate
- 2. Local keyword ranking positions
- 3. Local search visibility growth rate
- 4. Local customer review ratings improvement
6. Technical SEO Audits
KRA: Conduct regular technical SEO audits to identify and fix website issues affecting Bi’s performance.
Short Description: Ensuring website health through technical SEO audits.
- 1. Website crawlability and indexability status
- 2. Fixing website errors and warnings frequency
- 3. Website loading speed optimization progress
- 4. Mobile-friendliness compliance rate
7. E-commerce SEO Strategy
KRA: Develop and implement SEO strategies tailored for Bi’s e-commerce platform to drive sales.
Short Description: Optimizing SEO for e-commerce sales growth.
- 1. Product page ranking positions improvement
- 2. E-commerce conversion rate optimization
- 3. Shopping cart abandonment rate reduction
- 4. E-commerce platform SEO audit completion rate
8. Voice Search Optimization
KRA: Implement voice search optimization strategies to cater to evolving search trends.
Short Description: Adapting SEO for voice search compatibility.
- 1. Voice search keyword integration progress
- 2. Voice search snippet appearances rate
- 3. Voice search traffic growth rate
- 4. Voice search user engagement metrics
9. SEO Performance Reporting
KRA: Provide regular and insightful SEO performance reports to track progress and make data-driven decisions.
Short Description: Delivering actionable insights through SEO performance reports.
- 1. SEO performance dashboard completion rate
- 2. Key SEO metric trends analysis accuracy
- 3. Actionable recommendations implementation rate
- 4. Client satisfaction with SEO reporting
10. SEO Trend Monitoring
KRA: Stay updated on SEO trends and algorithm changes to adapt strategies for Bi’s continuous growth.
Short Description: Monitoring industry trends for proactive SEO strategy adjustments.
- 1. SEO trend awareness and analysis frequency
- 2. Implementation of latest SEO best practices rate
- 3. SEO strategy agility based on trend updates
- 4. Competitor benchmarking on SEO trends
Real-Time Example of KRA & KPI
SEO Content Creation and Performance Analysis
KRA: Developing high-quality SEO content and analyzing its performance to drive organic traffic.
- KPI 1: Average time on page for SEO content pieces
- KPI 2: Number of backlinks acquired from SEO content
- KPI 3: Organic traffic growth from SEO content
- KPI 4: Conversion rate from SEO content landing pages
By tracking these KPIs, the team can optimize content strategies for better performance and increased conversions.
Key Takeaways
- KRA defines what needs to be done, whereas KPI measures how well it is done.
- KPIs should always be SMART (Specific, Measurable, Achievable, Relevant, Time-bound).
- Regular tracking and adjustments ensure success in SEO for Bi.
Content generated in a structured format with clear, concise, and measurable KPIs for professional readability and performance tracking.
