Bi KRA/KPI

Key Responsibility Areas (KRA) & Key Performance Indicators (KPI)

1. Organic Search Traffic

KRA: Increase organic search traffic to improve visibility and reach for Bi.

Short Description: Enhancing organic search traffic for Bi’s online presence.

• 1. Organic search sessions per month
• 2. Click-through rate (CTR) from organic search results
• 3. Keyword ranking positions on search engines
• 4. Organic search conversion rate

2. On-Page SEO Optimization

KRA: Optimize on-page elements to enhance Bi’s website ranking and user experience.

Short Description: Improving on-page SEO elements for better site performance.

• 1. Meta tags optimization completion rate
• 2. Page load speed improvement
• 3. Mobile responsiveness score
• 4. Internal linking effectiveness

3. Backlink Profile Enhancement

KRA: Develop a robust backlink profile to boost Bi’s domain authority and credibility.

Short Description: Strengthening backlink profile for authority building.

• 1. Number of high-quality backlinks acquired
• 2. Referring domains diversity ratio
• 3. Backlink anchor text diversity
• 4. Backlink quality score improvement

4. Content Marketing Strategy

KRA: Drive content marketing initiatives to engage the audience and drive traffic to Bi’s platforms.

Short Description: Implementing effective content strategies for audience engagement.

• 1. Content engagement metrics (likes, shares, comments)
• 2. Traffic from content marketing efforts
• 3. Content publication consistency rate
• 4. Content conversion rate

5. Local SEO Optimization

KRA: Enhance local SEO efforts to improve Bi’s visibility in local searches.

Short Description: Boosting local search presence for Bi’s local audience.

• 1. Local business listings accuracy rate
• 2. Local keyword ranking positions
• 3. Local search visibility growth rate
• 4. Local customer review ratings improvement

6. Technical SEO Audits

KRA: Conduct regular technical SEO audits to identify and fix website issues affecting Bi’s performance.

Short Description: Ensuring website health through technical SEO audits.

• 1. Website crawlability and indexability status
• 2. Fixing website errors and warnings frequency
• 3. Website loading speed optimization progress
• 4. Mobile-friendliness compliance rate

7. E-commerce SEO Strategy

KRA: Develop and implement SEO strategies tailored for Bi’s e-commerce platform to drive sales.

Short Description: Optimizing SEO for e-commerce sales growth.

• 1. Product page ranking positions improvement
• 2. E-commerce conversion rate optimization
• 3. Shopping cart abandonment rate reduction
• 4. E-commerce platform SEO audit completion rate

8. Voice Search Optimization

KRA: Implement voice search optimization strategies to cater to evolving search trends.

Short Description: Adapting SEO for voice search compatibility.

• 1. Voice search keyword integration progress
• 2. Voice search snippet appearances rate
• 3. Voice search traffic growth rate
• 4. Voice search user engagement metrics

9. SEO Performance Reporting

KRA: Provide regular and insightful SEO performance reports to track progress and make data-driven decisions.

Short Description: Delivering actionable insights through SEO performance reports.

• 1. SEO performance dashboard completion rate
• 2. Key SEO metric trends analysis accuracy
• 3. Actionable recommendations implementation rate
• 4. Client satisfaction with SEO reporting

10. SEO Trend Monitoring

KRA: Stay updated on SEO trends and algorithm changes to adapt strategies for Bi’s continuous growth.

Short Description: Monitoring industry trends for proactive SEO strategy adjustments.

• 1. SEO trend awareness and analysis frequency
• 2. Implementation of latest SEO best practices rate
• 3. SEO strategy agility based on trend updates
• 4. Competitor benchmarking on SEO trends

Real-Time Example of KRA & KPI

SEO Content Creation and Performance Analysis

KRA: Developing high-quality SEO content and analyzing its performance to drive organic traffic.

• KPI 1: Average time on page for SEO content pieces
• KPI 2: Number of backlinks acquired from SEO content
• KPI 3: Organic traffic growth from SEO content
• KPI 4: Conversion rate from SEO content landing pages

By tracking these KPIs, the team can optimize content strategies for better performance and increased conversions.

Key Takeaways

• KRA defines what needs to be done, whereas KPI measures how well it is done.
• KPIs should always be SMART (Specific, Measurable, Achievable, Relevant, Time-bound).
• Regular tracking and adjustments ensure success in SEO for Bi.

Content generated in a structured format with clear, concise, and measurable KPIs for professional readability and performance tracking.