Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Blogger
1. Content Creation
KRA: Responsible for creating engaging and SEO-friendly content for the Blogger platform to drive traffic and user engagement.
Short Description: Content creation and optimization.
- Number of blog posts published per week
- Organic traffic growth month over month
- Average time spent on page by users
- Number of backlinks acquired from high-authority sites
2. Keyword Research and Optimization
KRA: Conduct keyword research to identify relevant topics and optimize content for search engines to improve organic visibility.
Short Description: Keyword research and optimization.
- Keyword ranking improvements on targeted keywords
- Click-through rate (CTR) for targeted keywords
- Percentage of organic traffic from targeted keywords
- Number of long-tail keywords driving traffic
3. On-Page SEO
KRA: Implement on-page SEO strategies such as meta tags, internal linking, and URL structure optimization to enhance search engine visibility.
Short Description: On-page SEO optimization.
- Page load speed improvements
- Meta tags optimization for key pages
- Internal linking effectiveness for user engagement
- Number of indexed pages on search engines
4. Off-Page SEO and Link Building
KRA: Develop and execute link building strategies to increase the site’s authority and credibility through high-quality backlinks.
Short Description: Off-page SEO and link building.
- Number of backlinks acquired from relevant sites
- Domain authority improvement over time
- Referral traffic from external sources
- Percentage of do-follow backlinks
5. Social Media Promotion
KRA: Promote blog content on social media platforms to expand reach, drive traffic, and increase engagement with the target audience.
Short Description: Social media content promotion.
- Engagement metrics on social media posts (likes, shares, comments)
- Click-through rate from social media to blog posts
- Growth in social media followers and subscribers
- Conversion rate from social media traffic
6. Analytics and Reporting
KRA: Monitor website performance using analytics tools, track key metrics, and generate regular reports to measure the effectiveness of SEO strategies.
Short Description: Analytics tracking and reporting.
- Organic traffic growth trends
- Conversion rate optimization on key landing pages
- Bounce rate reduction on high-traffic pages
- ROI analysis for SEO campaigns
7. Mobile Optimization
KRA: Optimize the Blogger platform for mobile devices to enhance user experience, improve site speed, and ensure mobile-friendly design.
Short Description: Mobile optimization for Blogger.
- Mobile page load speed improvements
- Mobile bounce rate reduction
- Mobile traffic share growth
- Mobile search rankings for key keywords
8. User Experience Enhancement
KRA: Enhance the overall user experience on the Blogger platform through intuitive navigation, clear CTAs, and engaging multimedia content.
Short Description: Improving user experience.
- Average session duration increase
- Pages per session improvement
- Conversion rate optimization on lead generation forms
- User feedback and satisfaction scores
9. Competitor Analysis
KRA: Conduct regular competitor analysis to identify SEO opportunities, benchmark performance, and stay ahead in the competitive landscape.
Short Description: Monitoring and analyzing competitors.
- Keyword gap analysis with competitors
- Backlink analysis and comparison
- Content gap identification and improvement strategies
- SERP ranking comparisons with key competitors
10. Continuous Learning and Skill Development
KRA: Stay updated with the latest SEO trends, tools, and algorithms, and continuously enhance skills to adapt to industry changes and improve performance.
Short Description: Professional growth and development.
- Participation in SEO training and workshops
- Implementation of new SEO techniques and best practices
- Certifications and qualifications obtained
- Knowledge sharing within the team or community
Real-Time Example of KRA & KPI
Blog Post Promotion on Social Media
KRA: Promote a newly published blog post on social media platforms to drive traffic and engagement.
- KPI 1: Number of clicks generated from social media posts
- KPI 2: Social shares and retweets received
- KPI 3: Increase in website traffic from social media channels
- KPI 4: Conversion rate from social media referrals
This example demonstrates how effective social media promotion can lead to increased traffic, engagement, and conversions on the Blogger platform.
Key Takeaways
- KRA defines what needs to be done, whereas KPI measures how well it is done.
- KPIs should always be SMART (Specific, Measurable, Achievable, Relevant, Time-bound).
- Regular tracking and adjustments ensure success in Blogger.
Ensure to track these KRAs and KPIs effectively to drive continuous improvement and success in SEO for the Blogger platform.
