Assistant Manager Hr KRA/KPI

Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Blogger

1. Content Creation

KRA: Responsible for creating engaging and SEO-friendly content for the Blogger platform to drive traffic and user engagement.

Short Description: Content creation and optimization.

• Number of blog posts published per week
• Organic traffic growth month over month
• Average time spent on page by users
• Number of backlinks acquired from high-authority sites

2. Keyword Research and Optimization

KRA: Conduct keyword research to identify relevant topics and optimize content for search engines to improve organic visibility.

Short Description: Keyword research and optimization.

• Keyword ranking improvements on targeted keywords
• Click-through rate (CTR) for targeted keywords
• Percentage of organic traffic from targeted keywords
• Number of long-tail keywords driving traffic

3. On-Page SEO

KRA: Implement on-page SEO strategies such as meta tags, internal linking, and URL structure optimization to enhance search engine visibility.

Short Description: On-page SEO optimization.

• Page load speed improvements
• Meta tags optimization for key pages
• Internal linking effectiveness for user engagement
• Number of indexed pages on search engines

4. Off-Page SEO and Link Building

KRA: Develop and execute link building strategies to increase the site’s authority and credibility through high-quality backlinks.

Short Description: Off-page SEO and link building.

• Number of backlinks acquired from relevant sites
• Domain authority improvement over time
• Referral traffic from external sources
• Percentage of do-follow backlinks

5. Social Media Promotion

KRA: Promote blog content on social media platforms to expand reach, drive traffic, and increase engagement with the target audience.

Short Description: Social media content promotion.

• Engagement metrics on social media posts (likes, shares, comments)
• Click-through rate from social media to blog posts
• Growth in social media followers and subscribers
• Conversion rate from social media traffic

6. Analytics and Reporting

KRA: Monitor website performance using analytics tools, track key metrics, and generate regular reports to measure the effectiveness of SEO strategies.

Short Description: Analytics tracking and reporting.

• Organic traffic growth trends
• Conversion rate optimization on key landing pages
• Bounce rate reduction on high-traffic pages
• ROI analysis for SEO campaigns

7. Mobile Optimization

KRA: Optimize the Blogger platform for mobile devices to enhance user experience, improve site speed, and ensure mobile-friendly design.

Short Description: Mobile optimization for Blogger.

• Mobile page load speed improvements
• Mobile bounce rate reduction
• Mobile traffic share growth
• Mobile search rankings for key keywords

8. User Experience Enhancement

KRA: Enhance the overall user experience on the Blogger platform through intuitive navigation, clear CTAs, and engaging multimedia content.

Short Description: Improving user experience.

• Average session duration increase
• Pages per session improvement
• Conversion rate optimization on lead generation forms
• User feedback and satisfaction scores

9. Competitor Analysis

KRA: Conduct regular competitor analysis to identify SEO opportunities, benchmark performance, and stay ahead in the competitive landscape.

Short Description: Monitoring and analyzing competitors.

• Keyword gap analysis with competitors
• Backlink analysis and comparison
• Content gap identification and improvement strategies
• SERP ranking comparisons with key competitors

10. Continuous Learning and Skill Development

KRA: Stay updated with the latest SEO trends, tools, and algorithms, and continuously enhance skills to adapt to industry changes and improve performance.

Short Description: Professional growth and development.

• Participation in SEO training and workshops
• Implementation of new SEO techniques and best practices
• Certifications and qualifications obtained
• Knowledge sharing within the team or community

Real-Time Example of KRA & KPI

Blog Post Promotion on Social Media

KRA: Promote a newly published blog post on social media platforms to drive traffic and engagement.

• KPI 1: Number of clicks generated from social media posts
• KPI 2: Social shares and retweets received
• KPI 3: Increase in website traffic from social media channels
• KPI 4: Conversion rate from social media referrals

This example demonstrates how effective social media promotion can lead to increased traffic, engagement, and conversions on the Blogger platform.

Key Takeaways

• KRA defines what needs to be done, whereas KPI measures how well it is done.
• KPIs should always be SMART (Specific, Measurable, Achievable, Relevant, Time-bound).
• Regular tracking and adjustments ensure success in Blogger.

Ensure to track these KRAs and KPIs effectively to drive continuous improvement and success in SEO for the Blogger platform.