Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Brand Communication Specialist
1. Content Creation and Strategy
KRA: Developing engaging content strategies to enhance brand communication and reach target audiences.
Short Description: Content strategy development for effective brand communication.
- KPI 1: Monthly content calendar adherence.
- KPI 2: Engagement rate on content published.
- KPI 3: Organic traffic growth from content.
- KPI 4: Conversion rate from content-driven leads.
2. Social Media Management
KRA: Managing social media platforms to maintain brand presence and interaction with the audience.
Short Description: Efficient management of brand’s social media channels.
- KPI 1: Increase in social media followers/likes.
- KPI 2: Average engagement rate on social posts.
- KPI 3: Click-through rate from social media to website.
- KPI 4: Social media referral traffic growth.
3. Brand Messaging and Positioning
KRA: Crafting consistent brand messaging and positioning across all communication channels.
Short Description: Ensuring brand identity coherence through messaging.
- KPI 1: Brand message consistency score.
- KPI 2: Brand positioning in target market survey results.
- KPI 3: Increase in brand recall among the audience.
- KPI 4: Brand perception improvement metrics.
4. Public Relations and Media Management
KRA: Building and maintaining positive relationships with media outlets and managing public relations activities.
Short Description: Effective PR strategies for brand reputation.
- KPI 1: Media coverage frequency and quality.
- KPI 2: PR campaign success metrics.
- KPI 3: Sentiment analysis of PR mentions.
- KPI 4: Increase in positive media mentions over time.
5. Campaign Planning and Execution
KRA: Planning and executing integrated marketing campaigns to support brand objectives.
Short Description: Seamless campaign execution for brand goals.
- KPI 1: Campaign ROI and cost-effectiveness.
- KPI 2: Conversion rates from campaign activities.
- KPI 3: Brand visibility during campaign periods.
- KPI 4: Alignment of campaign results with brand KPIs.
6. Brand Collateral Development
KRA: Creating and updating brand collateral materials to reflect brand messaging and identity.
Short Description: Consistent brand collateral for effective communication.
- KPI 1: Brand consistency score in collateral materials.
- KPI 2: Usage metrics of brand collateral across channels.
- KPI 3: Feedback on brand collateral effectiveness from stakeholders.
- KPI 4: Brand recognition improvement through collateral usage.
7. Market Research and Analysis
KRA: Conducting market research and analysis to understand consumer behavior and market trends.
Short Description: Insights-driven strategies through market analysis.
- KPI 1: Market share growth based on research insights.
- KPI 2: Customer sentiment analysis from research data.
- KPI 3: Competitor benchmarking and analysis outcomes.
- KPI 4: Implementation of research findings in brand strategies.
8. Crisis Communication Management
KRA: Developing and implementing crisis communication strategies to protect brand reputation during emergencies.
Short Description: Effective crisis communication planning for brand resilience.
- KPI 1: Response time during crisis situations.
- KPI 2: Brand sentiment during and post-crisis events.
- KPI 3: Crisis communication plan adherence score.
- KPI 4: Lessons learned and improvements post-crisis evaluations.
9. Stakeholder Engagement
KRA: Building and maintaining relationships with key stakeholders to support brand objectives.
Short Description: Stakeholder collaboration for brand success.
- KPI 1: Stakeholder satisfaction feedback scores.
- KPI 2: Collaboration effectiveness metrics with stakeholders.
- KPI 3: Stakeholder engagement frequency and quality.
- KPI 4: Impact of stakeholder relationships on brand outcomes.
10. Performance Reporting and Analysis
KRA: Monitoring and analyzing performance metrics to assess the effectiveness of brand communication strategies.
Short Description: Data-driven insights for continuous improvement.
- KPI 1: Monthly/quarterly performance report accuracy.
- KPI 2: Data-driven decision-making effectiveness score.
- KPI 3: Performance trend analysis for strategy adjustments.
- KPI 4: Alignment of performance metrics with brand goals and KPIs.
