Building Porter KRA/KPI

Key Responsibility Areas (KRAs) & Key Performance Indicators (KPIs) for Building Porter

1. Website Optimization

KRA: Ensure the website is optimized for search engines to improve visibility and user experience.

Short Description: Enhancing website SEO.

• Organic Traffic Growth
• Keyword Ranking Improvement
• Page Load Speed
• Click-Through Rate (CTR)

2. Content Strategy

KRA: Develop and implement a content strategy that aligns with target audience interests and SEO best practices.

Short Description: Strategizing content creation.

• Content Engagement Metrics
• Backlink Acquisition
• Content Quality Score
• Content Update Frequency

3. Link Building

KRA: Acquire high-quality backlinks from authoritative sites to boost website authority and search rankings.

Short Description: Building backlink profile.

• Domain Authority (DA) Increase
• Number of Quality Backlinks
• Referral Traffic Growth
• Anchor Text Diversity

4. On-Page Optimization

KRA: Optimize on-page elements such as meta tags, headings, and internal links for better search visibility.

Short Description: Enhancing on-page SEO.

• Meta Tag Optimization Completion
• Internal Linking Structure Quality
• Mobile-Friendliness Score
• Schema Markup Implementation

5. Social Media Integration

KRA: Integrate social media channels effectively to amplify content reach and engagement.

Short Description: Enhancing social media presence.

• Social Media Referral Traffic
• Engagement Rate on Social Platforms
• Social Shares of Website Content
• Brand Mentions Monitoring

6. Local SEO Management

KRA: Optimize local listings and citations to enhance visibility in local search results.

Short Description: Improving local search presence.

• Local Pack Ranking Improvement
• Google My Business Profile Completion
• Local Reviews and Ratings
• Local Citation Consistency

7. Performance Tracking

KRA: Monitor and analyze key SEO metrics to track performance and identify areas for improvement.

Short Description: Analyzing SEO performance.

• SEO Traffic Growth Rate
• Conversion Rate from Organic Traffic
• Keyword Ranking Trends
• Competitor Analysis Insights

8. Technical SEO Audit

KRA: Conduct regular technical SEO audits to identify and fix website issues that may impact search rankings.

Short Description: Ensuring technical SEO compliance.

• Site Indexability Check
• Page Loading Errors Resolution
• Structured Data Validation
• HTTPS Implementation Status

9. User Experience Enhancement

KRA: Improve website usability and user experience to reduce bounce rates and increase engagement.

Short Description: Enhancing user experience.

• Page Dwell Time Increase
• Mobile Responsiveness Testing
• Site Navigation Simplification
• Conversion Rate Optimization

10. Reporting and Insights

KRA: Generate comprehensive reports with actionable insights to showcase SEO performance and inform strategic decisions.

Short Description: Providing insightful analytics.

• Monthly SEO Performance Report
• SEO ROI Calculation
• Traffic Source Analysis
• Conversion Funnel Tracking