Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Business Development Agent
1. Sales Growth
KRA: Drive revenue growth through effective sales strategies and client acquisition.
Short Description: Increase sales revenue and client base.
- KPI 1: Monthly Sales Revenue
- KPI 2: New Client Acquisition Rate
- KPI 3: Conversion Rate of Leads to Sales
- KPI 4: Average Deal Size
2. Market Research and Analysis
KRA: Conduct thorough market research to identify opportunities and trends for business expansion.
Short Description: Provide insights for business growth based on market analysis.
- KPI 1: Market Share Growth Rate
- KPI 2: Competitor Analysis Reports Generated
- KPI 3: New Market Penetration Rate
- KPI 4: Market Segmentation Analysis Completed
3. Relationship Management
KRA: Build and maintain strong relationships with clients, partners, and stakeholders.
Short Description: Foster long-term partnerships for business sustainability.
- KPI 1: Client Satisfaction Score
- KPI 2: Partner Retention Rate
- KPI 3: Stakeholder Engagement Index
- KPI 4: Number of Referral Business Generated
4. Strategic Planning
KRA: Develop and implement strategic business plans to achieve organizational goals.
Short Description: Align business activities with long-term objectives.
- KPI 1: Goal Achievement Rate
- KPI 2: Strategic Plan Implementation Progress
- KPI 3: SWOT Analysis Completion
- KPI 4: Key Performance Initiative Milestones Met
5. Lead Generation
KRA: Generate high-quality leads through various marketing and networking channels.
Short Description: Increase lead pipeline for potential business opportunities.
- KPI 1: Lead Conversion Rate
- KPI 2: Lead Quality Score
- KPI 3: Number of Qualified Leads Generated
- KPI 4: Lead Follow-up Response Time
6. Product Knowledge and Training
KRA: Stay updated on product/service offerings and provide training to team members.
Short Description: Ensure product expertise and knowledge transfer within the team.
- KPI 1: Product Knowledge Assessment Scores
- KPI 2: Training Completion Rate
- KPI 3: Team Productivity Post-Training
- KPI 4: Product Feature Utilization Rate
7. Networking and Partnerships
KRA: Establish valuable partnerships and networks to enhance business opportunities.
Short Description: Expand business reach through strategic collaborations.
- KPI 1: Partnership Deal Closure Rate
- KPI 2: Networking Event Attendance and ROI
- KPI 3: Partnership Growth Metrics
- KPI 4: Number of New Partnerships Established
8. Client Retention
KRA: Implement retention strategies to ensure long-term client satisfaction and loyalty.
Short Description: Maintain high client retention rates for business stability.
- KPI 1: Client Churn Rate
- KPI 2: Client Feedback and NPS Score
- KPI 3: Repeat Business Percentage
- KPI 4: Client Renewal Rate
9. Performance Monitoring
KRA: Monitor and analyze individual and team performance to drive continuous improvement.
Short Description: Track performance metrics for enhanced productivity.
- KPI 1: Sales Team Performance Metrics
- KPI 2: Individual KPI Achievement Rate
- KPI 3: Performance Review Frequency
- KPI 4: Performance Improvement Initiatives Implemented
10. Reporting and Analysis
KRA: Prepare detailed reports and analysis on key business metrics and trends.
Short Description: Provide actionable insights through data-driven reports.
- KPI 1: Report Accuracy and Timeliness
- KPI 2: Key Metric Variance Analysis
- KPI 3: Actionable Recommendations Generated
- KPI 4: Data Visualization Effectiveness
