What Is Of Business Development KRA/KPI

Key Responsibility Areas (KRA) & Key Performance Indicators (KPI)

1. Business Development Strategy

KRA: Developing strategic plans to drive business growth and expansion.

Short Description: Strategic planning for business development.

• Number of new business partnerships established
• Percentage increase in sales revenue
• Market share growth rate
• ROI on implemented strategies

2. Market Research and Analysis

KRA: Conducting market research to identify opportunities and trends.

Short Description: Analyzing market data for insights.

• Accuracy of market trend predictions
• Competitor analysis effectiveness
• Customer segmentation accuracy
• Conversion rate from leads generated

3. Client Relationship Management

KRA: Building and maintaining strong relationships with clients.

Short Description: Fostering client connections for retention.

• Client satisfaction ratings
• Client retention rate
• Number of repeat business deals secured
• Referral rate from existing clients

4. Sales Pipeline Management

KRA: Managing the sales pipeline for efficient conversion.

Short Description: Streamlining sales processes for better outcomes.

• Lead-to-customer conversion rate
• Sales cycle length reduction
• Accuracy of sales forecasting
• Percentage of sales target achievement

5. Product Knowledge and Innovation

KRA: Staying updated on product offerings and innovating for market relevance.

Short Description: Enhancing product understanding and development.

• Product knowledge assessment scores
• Number of product enhancements launched
• Market response to product innovations
• Time to market for new product features

6. Networking and Partnership Building

KRA: Establishing and nurturing partnerships for business growth.

Short Description: Expanding network for collaborative opportunities.

• Number of new partnerships formed
• Partnership ROI analysis
• Joint marketing campaign success rate
• Partnership longevity and sustainability

7. Revenue Generation and Profitability

KRA: Driving revenue generation and ensuring profitability.

Short Description: Maximizing financial outcomes for the business.

• Gross profit margin improvement
• Revenue growth rate
• Cost-to-income ratio optimization
• Profit margin on new business deals

8. Brand Development and Positioning

KRA: Developing the brand image and positioning in the market.

Short Description: Enhancing brand perception for market competitiveness.

• Brand awareness metrics
• Brand equity growth rate
• Competitive brand positioning analysis
• Brand recall and recognition metrics

9. Team Leadership and Development

KRA: Leading and nurturing a high-performing business development team.

Short Description: Building a motivated and skilled team for success.

• Team member satisfaction scores
• Team productivity and efficiency improvements
• Training and development program effectiveness
• Team goal achievement rate

10. Reporting and Performance Analysis

KRA: Generating reports and analyzing performance for continuous improvement.

Short Description: Data-driven decision-making for strategic enhancements.

• Accuracy of forecasting reports
• Performance metrics against set targets
• Recommendations implemented from analysis
• Feedback from stakeholders on reports