Business KRA/KPI

Key Responsibility Areas (KRA) & Key Performance Indicators (KPI)

1. Content Creation

KRA: Responsible for creating high-quality content to engage the target audience and drive traffic.

Short Description: Content creation for audience engagement.

• Number of new content pieces published monthly
• Engagement rate on content (likes, shares, comments)
• Organic traffic generated from content
• Conversion rate from content to leads/sales

2. Keyword Research and Optimization

KRA: Conduct keyword research and optimize website content for search engines.

Short Description: Improve website visibility through keyword optimization.

• Number of high-ranking keywords
• Organic search traffic growth rate
• Click-through rate (CTR) for targeted keywords
• Keyword ranking improvement over time

3. On-Page SEO

KRA: Optimize on-page elements like meta tags, headings, and internal links for better search visibility.

Short Description: Enhance on-page elements for SEO.

• Meta tags optimization completion rate
• Internal linking structure improvement
• Page loading speed optimization
• Mobile-friendliness score enhancement

4. Off-Page SEO and Link Building

KRA: Develop off-page SEO strategies and acquire quality backlinks to improve domain authority.

Short Description: Build quality backlinks for domain authority.

• Number of backlinks acquired monthly
• Domain authority growth rate
• Referral traffic from backlinks
• Diversity of backlink sources

5. Website Performance Optimization

KRA: Ensure the website is optimized for speed, user experience, and mobile responsiveness.

Short Description: Improve website performance and user experience.

• Page load speed optimization
• Mobile responsiveness score improvement
• Bounce rate reduction on key landing pages
• Conversion rate optimization through website enhancements

6. SEO Reporting and Analysis

KRA: Generate regular SEO reports, analyze data trends, and provide insights for continuous improvement.

Short Description: Analyze SEO data for strategic decisions.

• Monthly SEO performance report accuracy
• Identification of key SEO trends and opportunities
• Competitor analysis insights for SEO strategy adjustments
• Recommendations for SEO improvements based on data analysis

7. Local SEO Optimization

KRA: Optimize the business for local search results and manage online local listings.

Short Description: Enhance local search visibility for the business.

• Local search ranking improvement
• Google My Business listing completeness and accuracy
• Local customer reviews and ratings enhancement
• Local citation building and consistency across platforms

8. E-commerce SEO Strategy

KRA: Develop and implement SEO strategies tailored for e-commerce platforms to drive sales and conversions.

Short Description: Increase e-commerce sales through SEO tactics.

• Product page optimization for search visibility
• Conversion rate optimization for e-commerce transactions
• Shopping feed optimization for better product visibility
• SEO-driven revenue growth for e-commerce sales

9. Voice Search SEO

KRA: Optimize content and website for voice search queries to align with changing search trends.

Short Description: Adapt SEO strategies for voice search optimization.

• Voice search keyword integration success rate
• Featured snippets optimization for voice search
• Voice search traffic growth rate
• User intent analysis for voice search queries

10. SEO Training and Knowledge Sharing

KRA: Provide training sessions and share SEO knowledge with team members to enhance overall understanding and collaboration.

Short Description: Foster SEO expertise within the team.

• Participation rate in SEO training sessions
• Knowledge retention and application by team members
• Implementation of shared SEO best practices
• SEO skill development progress among team members