Key Responsibility Areas (KRA) & Key Performance Indicators (KPI)
1. Content Creation
KRA: Responsible for creating high-quality content to engage the target audience and drive traffic.
Short Description: Content creation for audience engagement.
- Number of new content pieces published monthly
- Engagement rate on content (likes, shares, comments)
- Organic traffic generated from content
- Conversion rate from content to leads/sales
2. Keyword Research and Optimization
KRA: Conduct keyword research and optimize website content for search engines.
Short Description: Improve website visibility through keyword optimization.
- Number of high-ranking keywords
- Organic search traffic growth rate
- Click-through rate (CTR) for targeted keywords
- Keyword ranking improvement over time
3. On-Page SEO
KRA: Optimize on-page elements like meta tags, headings, and internal links for better search visibility.
Short Description: Enhance on-page elements for SEO.
- Meta tags optimization completion rate
- Internal linking structure improvement
- Page loading speed optimization
- Mobile-friendliness score enhancement
4. Off-Page SEO and Link Building
KRA: Develop off-page SEO strategies and acquire quality backlinks to improve domain authority.
Short Description: Build quality backlinks for domain authority.
- Number of backlinks acquired monthly
- Domain authority growth rate
- Referral traffic from backlinks
- Diversity of backlink sources
5. Website Performance Optimization
KRA: Ensure the website is optimized for speed, user experience, and mobile responsiveness.
Short Description: Improve website performance and user experience.
- Page load speed optimization
- Mobile responsiveness score improvement
- Bounce rate reduction on key landing pages
- Conversion rate optimization through website enhancements
6. SEO Reporting and Analysis
KRA: Generate regular SEO reports, analyze data trends, and provide insights for continuous improvement.
Short Description: Analyze SEO data for strategic decisions.
- Monthly SEO performance report accuracy
- Identification of key SEO trends and opportunities
- Competitor analysis insights for SEO strategy adjustments
- Recommendations for SEO improvements based on data analysis
7. Local SEO Optimization
KRA: Optimize the business for local search results and manage online local listings.
Short Description: Enhance local search visibility for the business.
- Local search ranking improvement
- Google My Business listing completeness and accuracy
- Local customer reviews and ratings enhancement
- Local citation building and consistency across platforms
8. E-commerce SEO Strategy
KRA: Develop and implement SEO strategies tailored for e-commerce platforms to drive sales and conversions.
Short Description: Increase e-commerce sales through SEO tactics.
- Product page optimization for search visibility
- Conversion rate optimization for e-commerce transactions
- Shopping feed optimization for better product visibility
- SEO-driven revenue growth for e-commerce sales
9. Voice Search SEO
KRA: Optimize content and website for voice search queries to align with changing search trends.
Short Description: Adapt SEO strategies for voice search optimization.
- Voice search keyword integration success rate
- Featured snippets optimization for voice search
- Voice search traffic growth rate
- User intent analysis for voice search queries
10. SEO Training and Knowledge Sharing
KRA: Provide training sessions and share SEO knowledge with team members to enhance overall understanding and collaboration.
Short Description: Foster SEO expertise within the team.
- Participation rate in SEO training sessions
- Knowledge retention and application by team members
- Implementation of shared SEO best practices
- SEO skill development progress among team members
