Key Responsibility Areas (KRA) & Key Performance Indicators (KPI)
1. Content Strategy
KRA: Developing and implementing a content strategy to enhance online visibility and engagement.
Short Description: Strategic content planning for business growth.
- Organic Traffic Growth Percentage
- Conversion Rate from Content
- Number of Keywords Ranking in Top 3 Positions
- Content Engagement Metrics (Likes, Shares, Comments)
2. Keyword Research
KRA: Conducting thorough keyword research to optimize content for search engines.
Short Description: Identifying relevant keywords for content optimization.
- Keyword Ranking Improvement
- Search Volume of Targeted Keywords
- Click-Through Rate for Targeted Keywords
- Keyword Difficulty Score Monitoring
3. On-Page SEO
KRA: Implementing on-page SEO techniques to improve website visibility and ranking.
Short Description: Optimizing website elements for search engines.
- Page Load Speed Optimization
- Meta Tags Optimization Efficiency
- Internal Linking Structure Improvement
- Mobile-Friendliness Score Enhancement
4. Link Building
KRA: Acquiring quality backlinks to enhance domain authority and improve search engine rankings.
Short Description: Building a strong backlink profile for SEO success.
- Number of High-Quality Backlinks Obtained
- Backlink Diversity Score
- Referral Traffic from Backlinks
- Backlink Monitoring for Quality Assurance
5. Content Optimization
KRA: Optimizing existing content for improved search visibility and user experience.
Short Description: Enhancing content for better search performance.
- Page Ranking Improvement After Optimization
- Reduction in Bounce Rate for Optimized Pages
- Increased Average Time on Page
- Content Click-Through Rate Enhancement
6. Competitor Analysis
KRA: Analyzing competitor strategies to identify opportunities and stay ahead in the market.
Short Description: Monitoring competitor actions for strategic advantage.
- Competitor Keyword Gap Analysis
- Backlink Comparison with Competitors
- Content Gap Identification
- Social Media Engagement Comparison
7. Technical SEO
KRA: Ensuring the website meets technical SEO requirements for optimal search performance.
Short Description: Technical website optimization for SEO success.
- Website Indexing Status Monitoring
- Schema Markup Implementation Effectiveness
- Crawl Error Resolution Rate
- Page Speed Insights Score Improvement
8. Reporting and Analysis
KRA: Generating reports and analyzing data to track SEO performance and identify areas for improvement.
Short Description: Data-driven insights for SEO strategy refinement.
- Monthly Organic Traffic Growth Rate
- Conversion Rate Optimization Analysis
- Keyword Ranking Progress Report
- Competitor Benchmarking Analysis
9. Local SEO
KRA: Optimizing online presence for local search results and enhancing visibility in local markets.
Short Description: Localized SEO strategies for targeted audience reach.
- Local Pack Ranking Improvement
- Local Citation Accuracy Management
- Customer Reviews Monitoring and Response
- Local SEO Performance Evaluation
10. SEO Strategy Development
KRA: Formulating comprehensive SEO strategies aligned with business goals for sustained growth.
Short Description: Strategic planning for long-term SEO success.
- Alignment of SEO Goals with Business Objectives
- Strategy Implementation Effectiveness
- ROI Analysis for SEO Initiatives
- Continuous Strategy Refinement based on Performance
Real-Time Example of KRA & KPI
Business Researcher Example: Enhancing Organic Traffic
KRA: Increasing organic traffic through SEO strategies.
- KPI 1: 20% Growth in Organic Traffic within 6 Months
- KPI 2: 15% Increase in Keyword Ranking Positions
- KPI 3: 10% Boost in Conversion Rate from Organic Search
- KPI 4: 25% Rise in Click-Through Rate for Targeted Pages
Describe how these KPIs led to improved performance and success.
Key Takeaways
- KRA defines what needs to be done, whereas KPI measures how well it is done.
- KPIs should always be SMART (Specific, Measurable, Achievable, Relevant, Time-bound).
- Regular tracking and adjustments ensure success in Business Researcher.
Ensure to track these KRAs and KPIs diligently to drive continuous improvement in SEO performance for the Business Researcher.
