Business Researcher KRA/KPI

Key Responsibility Areas (KRA) & Key Performance Indicators (KPI)

1. Content Strategy

KRA: Developing and implementing a content strategy to enhance online visibility and engagement.

Short Description: Strategic content planning for business growth.

• Organic Traffic Growth Percentage
• Conversion Rate from Content
• Number of Keywords Ranking in Top 3 Positions
• Content Engagement Metrics (Likes, Shares, Comments)

2. Keyword Research

KRA: Conducting thorough keyword research to optimize content for search engines.

Short Description: Identifying relevant keywords for content optimization.

• Keyword Ranking Improvement
• Search Volume of Targeted Keywords
• Click-Through Rate for Targeted Keywords
• Keyword Difficulty Score Monitoring

3. On-Page SEO

KRA: Implementing on-page SEO techniques to improve website visibility and ranking.

Short Description: Optimizing website elements for search engines.

• Page Load Speed Optimization
• Meta Tags Optimization Efficiency
• Internal Linking Structure Improvement
• Mobile-Friendliness Score Enhancement

4. Link Building

KRA: Acquiring quality backlinks to enhance domain authority and improve search engine rankings.

Short Description: Building a strong backlink profile for SEO success.

• Number of High-Quality Backlinks Obtained
• Backlink Diversity Score
• Referral Traffic from Backlinks
• Backlink Monitoring for Quality Assurance

5. Content Optimization

KRA: Optimizing existing content for improved search visibility and user experience.

Short Description: Enhancing content for better search performance.

• Page Ranking Improvement After Optimization
• Reduction in Bounce Rate for Optimized Pages
• Increased Average Time on Page
• Content Click-Through Rate Enhancement

6. Competitor Analysis

KRA: Analyzing competitor strategies to identify opportunities and stay ahead in the market.

Short Description: Monitoring competitor actions for strategic advantage.

• Competitor Keyword Gap Analysis
• Backlink Comparison with Competitors
• Content Gap Identification
• Social Media Engagement Comparison

7. Technical SEO

KRA: Ensuring the website meets technical SEO requirements for optimal search performance.

Short Description: Technical website optimization for SEO success.

• Website Indexing Status Monitoring
• Schema Markup Implementation Effectiveness
• Crawl Error Resolution Rate
• Page Speed Insights Score Improvement

8. Reporting and Analysis

KRA: Generating reports and analyzing data to track SEO performance and identify areas for improvement.

Short Description: Data-driven insights for SEO strategy refinement.

• Monthly Organic Traffic Growth Rate
• Conversion Rate Optimization Analysis
• Keyword Ranking Progress Report
• Competitor Benchmarking Analysis

9. Local SEO

KRA: Optimizing online presence for local search results and enhancing visibility in local markets.

Short Description: Localized SEO strategies for targeted audience reach.

• Local Pack Ranking Improvement
• Local Citation Accuracy Management
• Customer Reviews Monitoring and Response
• Local SEO Performance Evaluation

10. SEO Strategy Development

KRA: Formulating comprehensive SEO strategies aligned with business goals for sustained growth.

Short Description: Strategic planning for long-term SEO success.

• Alignment of SEO Goals with Business Objectives
• Strategy Implementation Effectiveness
• ROI Analysis for SEO Initiatives
• Continuous Strategy Refinement based on Performance

Real-Time Example of KRA & KPI

Business Researcher Example: Enhancing Organic Traffic

KRA: Increasing organic traffic through SEO strategies.

• KPI 1: 20% Growth in Organic Traffic within 6 Months
• KPI 2: 15% Increase in Keyword Ranking Positions
• KPI 3: 10% Boost in Conversion Rate from Organic Search
• KPI 4: 25% Rise in Click-Through Rate for Targeted Pages

Describe how these KPIs led to improved performance and success.

Key Takeaways

• KRA defines what needs to be done, whereas KPI measures how well it is done.
• KPIs should always be SMART (Specific, Measurable, Achievable, Relevant, Time-bound).
• Regular tracking and adjustments ensure success in Business Researcher.

Ensure to track these KRAs and KPIs diligently to drive continuous improvement in SEO performance for the Business Researcher.