Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Byju’s Sales Executive
1. Sales Target Achievement
KRA: Achieving monthly and quarterly sales targets to drive revenue for Byju’s.
Short Description: Meeting set sales goals consistently.
- KPI 1: Monthly Sales Revenue
- KPI 2: Conversion Rate
- KPI 3: Average Deal Size
- KPI 4: Sales Pipeline Growth
2. Customer Relationship Management
KRA: Building and maintaining strong relationships with clients to ensure repeat business and referrals.
Short Description: Enhancing customer loyalty and satisfaction.
- KPI 1: Customer Retention Rate
- KPI 2: Net Promoter Score (NPS)
- KPI 3: Customer Feedback Response Rate
- KPI 4: Referral Rate
3. Market Research and Analysis
KRA: Conducting market research to identify trends, opportunities, and competition analysis.
Short Description: Staying informed about industry developments.
- KPI 1: Market Share Growth
- KPI 2: Competitor Analysis Reports Generated
- KPI 3: Trend Identification Accuracy
- KPI 4: Market Expansion Opportunities Identified
4. Sales Strategy Development
KRA: Creating effective sales strategies aligned with company goals and market demands.
Short Description: Crafting innovative approaches to boost sales.
- KPI 1: Sales Strategy Implementation Success Rate
- KPI 2: New Sales Channels Identified
- KPI 3: Sales Training Effectiveness
- KPI 4: Sales Forecast Accuracy
5. Team Leadership and Development
KRA: Leading and mentoring the sales team to achieve individual and collective targets.
Short Description: Fostering a high-performance sales culture.
- KPI 1: Team Sales Performance Improvement Rate
- KPI 2: Employee Satisfaction Index
- KPI 3: Sales Training Hours Provided
- KPI 4: Team Collaboration Effectiveness
6. Sales Process Optimization
KRA: Streamlining sales processes for efficiency and effectiveness.
Short Description: Enhancing the sales workflow for better outcomes.
- KPI 1: Sales Cycle Length Reduction
- KPI 2: CRM Utilization Rate
- KPI 3: Lead Conversion Rate Improvement
- KPI 4: Order Fulfillment Time Reduction
7. Product Knowledge and Training
KRA: Developing in-depth product knowledge and ensuring the sales team is well-trained.
Short Description: Elevating product expertise across the sales team.
- KPI 1: Product Knowledge Assessment Scores
- KPI 2: Training Participation Rate
- KPI 3: Sales Collateral Usage Rate
- KPI 4: Product Feature Utilization Rate
8. Reporting and Analysis
KRA: Generating accurate sales reports and conducting performance analysis for insights.
Short Description: Providing data-driven decision support.
- KPI 1: Report Accuracy Rate
- KPI 2: Sales Metrics Dashboard Completion
- KPI 3: Sales Performance Variance Analysis
- KPI 4: Actionable Insights Implementation Rate
9. Negotiation and Deal Closure
KRA: Mastering negotiation skills to secure profitable deals and contracts.
Short Description: Closing deals effectively to drive revenue growth.
- KPI 1: Deal Closure Rate
- KPI 2: Negotiation Success Rate
- KPI 3: Contract Value Increase Rate
- KPI 4: Win-Loss Analysis Implementation
10. Innovation and Adaptability
KRA: Embracing innovation and adapting to market changes for sustained sales success.
Short Description: Staying ahead through creative approaches and flexibility.
- KPI 1: Innovation Adoption Rate
- KPI 2: Market Trend Integration Rate
- KPI 3: Adaptive Sales Strategy Implementation
- KPI 4: Continuous Learning Hours Logged
