Job Description
As a Community Manager, your role involves overseeing and engaging with online communities to foster positive interactions, brand loyalty, and customer satisfaction. You will be responsible for managing social media platforms, responding to user inquiries, organizing community events, and analyzing community feedback to enhance user experience.
Key Responsibility Areas (KRA) & Key Performance Indicators (KPI)
KRA: Building and maintaining active engagement within the community to strengthen relationships and brand advocacy.
Short Description: Enhancing community engagement levels.
- Number of user interactions per week
- Percentage increase in community participation
- Average response time to user queries
- Number of user-generated content submissions
2. Content Creation
KRA: Developing and sharing engaging and relevant content to keep the community informed and interested.
Short Description: Creating compelling community content.
- Number of content pieces created monthly
- Engagement rate on shared content
- Content reach and impressions
- Conversion rate from content to desired actions
3. Crisis Management
KRA: Addressing and resolving community issues and conflicts effectively to maintain a positive community environment.
Short Description: Managing community crises efficiently.
- Average resolution time for community conflicts
- Reduction in negative sentiment ratio
- Number of resolved conflicts without escalation
- Community satisfaction survey results
KRA: Implementing strategies to grow the community size and reach through targeted outreach and engagement tactics.
Short Description: Expanding community reach and membership.
- Percentage increase in community membership
- Conversion rate of community visitors to members
- Growth rate in community followers/subscribers
- Community retention rate
5. Data Analysis
KRA: Analyzing community data and feedback to derive insights, identify trends, and make data-driven decisions for community management improvements.
Short Description: Leveraging data for community enhancement.
- Monthly community engagement analytics report
- Feedback response rate and sentiment analysis
- Identification of key community trends
- Implementation of data-driven community initiatives
6. Collaboration and Partnerships
KRA: Collaborating with relevant stakeholders, influencers, and partners to enhance community engagement, reach, and value proposition.
Short Description: Building strategic partnerships for community growth.
- Number of partnership agreements secured quarterly
- Increase in community engagement through collaborations
- Partnership-driven community events and initiatives
- Feedback from partners on community value
7. Brand Advocacy
KRA: Encouraging and empowering community members to become brand advocates and ambassadors through positive experiences and interactions.
Short Description: Enhancing brand advocacy within the community.
- Number of user-generated testimonials and reviews
- Percentage increase in brand mentions within the community
- Engagement levels of brand advocates
- Impact of brand advocacy on overall brand sentiment
KRA: Ensuring adherence to community guidelines, policies, and standards to maintain a safe and respectful online environment.
Short Description: Upholding community standards and policies.
- Percentage compliance with community guidelines
- Number of guideline violations addressed
- Feedback on community standards from members
- Improvement in community trust and safety metrics
KRA: Generating regular reports on community insights, trends, and performance metrics to track progress and inform decision-making.
Short Description: Providing actionable community insights.
- Frequency and accuracy of community reports
- Key performance indicators trend analysis
- Recommendations based on insights for community enhancement
- Use of insights in community strategy development
10. Continuous Learning and Development
KRA: Engaging in continuous learning, skill development, and staying updated on industry trends to improve community management practices.
Short Description: Enhancing professional growth for better community management.
- Participation in relevant training programs and workshops
- Implementation of new community management techniques
- Feedback on personal growth from community members
- Application of learning in community management strategies
Real-Time Example of KRA & KPI
KRA: Implementing a proactive community engagement strategy led to a 30% increase in user interactions, a 20% rise in user-generated content submissions, a 15% growth in community membership, and a 25% improvement in community satisfaction ratings.
- KPI 1: Percentage increase in user interactions
- KPI 2: Number of user-generated content submissions
- KPI 3: Growth rate in community membership
- KPI 4: Community satisfaction survey results
This success was attributed to the timely response to user queries, creative content creation, efficient crisis management, data-driven decision-making, strategic partnerships, and continuous learning initiatives.
Key Takeaways
- KRA defines what needs to be done, whereas KPI measures how well it is done.
- KPIs should always be SMART (Specific, Measurable, Achievable, Relevant, Time-bound).
- Regular tracking and adjustments ensure success in Community Management.
Generate content in this structured format with clear, concise, and measurable KPIs while maintaining professional readability.
