Key Responsibility Areas (KRA) & Key Performance Indicators (KPI)
1. Sales Target Achievement
KRA: Achieving monthly credit card sales targets to drive revenue growth.
Short Description: Meeting and exceeding sales quotas consistently.
- KPI 1: Monthly Sales Revenue Generated
- KPI 2: Number of Credit Card Applications Processed
- KPI 3: Conversion Rate from Leads to Sales
- KPI 4: Average Value of Credit Card Sales
2. Customer Relationship Management
KRA: Building and maintaining strong relationships with credit card customers.
Short Description: Ensuring customer satisfaction and loyalty.
- KPI 1: Customer Satisfaction Scores
- KPI 2: Customer Retention Rate
- KPI 3: Number of Repeat Purchases by Customers
- KPI 4: Net Promoter Score (NPS)
3. Market Research and Analysis
KRA: Conducting market research to identify new sales opportunities.
Short Description: Staying informed about market trends and competitor activities.
- KPI 1: Market Share Growth Rate
- KPI 2: Competitor Analysis Reports Generated
- KPI 3: Number of New Market Segments Identified
- KPI 4: Market Penetration Rate
4. Sales Strategy Development
KRA: Creating and implementing effective sales strategies to drive credit card sales.
Short Description: Developing plans to reach and engage potential customers.
- KPI 1: Sales Strategy Implementation Success Rate
- KPI 2: Number of New Sales Channels Established
- KPI 3: Sales Training Hours Conducted
- KPI 4: Lead Conversion Rate from Different Strategies
5. Product Knowledge and Training
KRA: Maintaining up-to-date knowledge of credit card products and providing training to sales team.
Short Description: Ensuring sales staff are well-equipped to promote credit card offerings.
- KPI 1: Product Knowledge Assessment Scores
- KPI 2: Training Completion Rate for Sales Team
- KPI 3: Product Knowledge Refreshment Sessions Conducted
- KPI 4: Sales Team Performance Improvement Post-Training
6. Lead Generation and Qualification
KRA: Generating quality leads and qualifying them for credit card sales.
Short Description: Identifying potential customers and assessing their interest.
- KPI 1: Number of Qualified Leads Generated
- KPI 2: Lead Conversion Time to Sale
- KPI 3: Lead Quality Score
- KPI 4: Percentage of Leads Contacted Successfully
7. Sales Performance Analysis
KRA: Analyzing sales performance data to identify trends and opportunities for improvement.
Short Description: Using data to optimize sales strategies and tactics.
- KPI 1: Sales Growth Rate
- KPI 2: Sales Conversion Funnel Analysis
- KPI 3: Average Sales Cycle Length
- KPI 4: Sales Team Performance Metrics
8. Compliance and Regulatory Adherence
KRA: Ensuring compliance with all credit card sales regulations and guidelines.
Short Description: Following legal and ethical standards in sales practices.
- KPI 1: Compliance Audit Results
- KPI 2: Number of Compliance Training Sessions Completed
- KPI 3: Regulatory Violations Incidents
- KPI 4: Customer Complaints Related to Compliance
9. Reporting and Documentation
KRA: Maintaining accurate sales records and preparing timely reports.
Short Description: Documenting sales activities and outcomes for analysis.
- KPI 1: Timeliness of Sales Reports Submission
- KPI 2: Accuracy of Sales Data Recorded
- KPI 3: Number of Sales Reports Generated Monthly
- KPI 4: Data Analysis Insights from Sales Reports
10. Continuous Learning and Development
KRA: Engaging in ongoing learning to enhance sales skills and knowledge.
Short Description: Investing in personal and professional growth for improved performance.
- KPI 1: Participation in Sales Training Programs
- KPI 2: Skill Development Assessment Scores
- KPI 3: Implementation of Learning in Sales Practices
- KPI 4: Personal Development Plan Progress
