Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Cshier Smple
1. Website Traffic and Engagement
KRA: Responsible for increasing website traffic and improving user engagement to drive business growth for Cshier Smple.
Short Description: Enhancing online visibility and interaction.
- KPI 1: Organic traffic growth rate
- KPI 2: Bounce rate reduction
- KPI 3: Average session duration
- KPI 4: Click-through rate (CTR) improvement
2. Keyword Research and Optimization
KRA: Conducting thorough keyword research and optimizing content to improve search engine rankings and visibility.
Short Description: Enhancing keyword strategy for better SEO performance.
- KPI 1: Keyword ranking improvement
- KPI 2: Percentage of optimized pages
- KPI 3: Organic search traffic growth
- KPI 4: Featured snippets achieved
3. Content Creation and Optimization
KRA: Developing high-quality and SEO-friendly content to attract and engage target audiences effectively.
Short Description: Creating optimized content for better user experience.
- KPI 1: Content engagement metrics (likes, shares)
- KPI 2: Content readability scores
- KPI 3: Conversion rate from content
- KPI 4: Number of backlinks generated
4. On-Page and Technical SEO
KRA: Ensuring on-page optimization and technical SEO best practices are implemented to enhance website performance.
Short Description: Improving website structure and technical aspects for SEO.
- KPI 1: Page load speed optimization
- KPI 2: Mobile-friendliness score improvement
- KPI 3: Number of indexed pages
- KPI 4: Schema markup implementation
5. Link Building Strategy
KRA: Developing and executing an effective link building strategy to enhance website authority and search engine rankings.
Short Description: Building quality backlinks for SEO improvement.
- KPI 1: Number of high-quality backlinks acquired
- KPI 2: Referral traffic growth from backlinks
- KPI 3: Domain Authority (DA) improvement
- KPI 4: Link profile diversification
6. Local SEO Optimization
KRA: Optimizing local search presence to attract nearby customers and drive foot traffic to physical locations.
Short Description: Enhancing local visibility for increased store visits.
- KPI 1: Local search rankings improvement
- KPI 2: Google My Business (GMB) listing optimization
- KPI 3: Local customer reviews and ratings
- KPI 4: Click-to-Call conversion rate
7. SEO Performance Analysis
KRA: Monitoring and analyzing SEO performance data to identify trends, opportunities, and areas for improvement.
Short Description: Conducting regular SEO audits for continuous enhancement.
- KPI 1: Monthly organic traffic growth rate
- KPI 2: Keyword ranking fluctuations analysis
- KPI 3: Competitor SEO benchmarking
- KPI 4: Click-through rate (CTR) analysis
8. E-commerce SEO Strategy
KRA: Developing and implementing SEO strategies tailored for e-commerce platforms to drive online sales and revenue.
Short Description: Optimizing product pages and categories for increased conversions.
- KPI 1: Product page ranking improvement
- KPI 2: Conversion rate optimization (CRO)
- KPI 3: Cart abandonment rate reduction
- KPI 4: Revenue from organic search traffic
9. SEO Trend Monitoring
KRA: Staying updated with the latest SEO trends, algorithm changes, and best practices to adapt strategies accordingly.
Short Description: Keeping abreast of industry developments for proactive adjustments.
- KPI 1: Implementation of new SEO trends
- KPI 2: Reaction time to algorithm updates
- KPI 3: Training sessions attended on SEO advancements
- KPI 4: Integration of emerging SEO tools
10. Reporting and Communication
KRA: Providing regular SEO performance reports and effective communication with stakeholders to ensure alignment and transparency.
Short Description: Delivering insights and updates to relevant parties for strategic decision-making.
- KPI 1: Timely delivery of monthly SEO reports
- KPI 2: Stakeholder feedback and satisfaction levels
- KPI 3: Actionable recommendations based on data analysis
- KPI 4: Implementation rate of suggested improvements
