Cashier Sample KRA/KPI

Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Cshier Smple

1. Website Traffic and Engagement

KRA: Responsible for increasing website traffic and improving user engagement to drive business growth for Cshier Smple.

Short Description: Enhancing online visibility and interaction.

• KPI 1: Organic traffic growth rate
• KPI 2: Bounce rate reduction
• KPI 3: Average session duration
• KPI 4: Click-through rate (CTR) improvement

2. Keyword Research and Optimization

KRA: Conducting thorough keyword research and optimizing content to improve search engine rankings and visibility.

Short Description: Enhancing keyword strategy for better SEO performance.

• KPI 1: Keyword ranking improvement
• KPI 2: Percentage of optimized pages
• KPI 3: Organic search traffic growth
• KPI 4: Featured snippets achieved

3. Content Creation and Optimization

KRA: Developing high-quality and SEO-friendly content to attract and engage target audiences effectively.

Short Description: Creating optimized content for better user experience.

• KPI 1: Content engagement metrics (likes, shares)
• KPI 2: Content readability scores
• KPI 3: Conversion rate from content
• KPI 4: Number of backlinks generated

4. On-Page and Technical SEO

KRA: Ensuring on-page optimization and technical SEO best practices are implemented to enhance website performance.

Short Description: Improving website structure and technical aspects for SEO.

• KPI 1: Page load speed optimization
• KPI 2: Mobile-friendliness score improvement
• KPI 3: Number of indexed pages
• KPI 4: Schema markup implementation

5. Link Building Strategy

KRA: Developing and executing an effective link building strategy to enhance website authority and search engine rankings.

Short Description: Building quality backlinks for SEO improvement.

• KPI 1: Number of high-quality backlinks acquired
• KPI 2: Referral traffic growth from backlinks
• KPI 3: Domain Authority (DA) improvement
• KPI 4: Link profile diversification

6. Local SEO Optimization

KRA: Optimizing local search presence to attract nearby customers and drive foot traffic to physical locations.

Short Description: Enhancing local visibility for increased store visits.

• KPI 1: Local search rankings improvement
• KPI 2: Google My Business (GMB) listing optimization
• KPI 3: Local customer reviews and ratings
• KPI 4: Click-to-Call conversion rate

7. SEO Performance Analysis

KRA: Monitoring and analyzing SEO performance data to identify trends, opportunities, and areas for improvement.

Short Description: Conducting regular SEO audits for continuous enhancement.

• KPI 1: Monthly organic traffic growth rate
• KPI 2: Keyword ranking fluctuations analysis
• KPI 3: Competitor SEO benchmarking
• KPI 4: Click-through rate (CTR) analysis

8. E-commerce SEO Strategy

KRA: Developing and implementing SEO strategies tailored for e-commerce platforms to drive online sales and revenue.

Short Description: Optimizing product pages and categories for increased conversions.

• KPI 1: Product page ranking improvement
• KPI 2: Conversion rate optimization (CRO)
• KPI 3: Cart abandonment rate reduction
• KPI 4: Revenue from organic search traffic

9. SEO Trend Monitoring

KRA: Staying updated with the latest SEO trends, algorithm changes, and best practices to adapt strategies accordingly.

Short Description: Keeping abreast of industry developments for proactive adjustments.

• KPI 1: Implementation of new SEO trends
• KPI 2: Reaction time to algorithm updates
• KPI 3: Training sessions attended on SEO advancements
• KPI 4: Integration of emerging SEO tools

10. Reporting and Communication

KRA: Providing regular SEO performance reports and effective communication with stakeholders to ensure alignment and transparency.

Short Description: Delivering insights and updates to relevant parties for strategic decision-making.

• KPI 1: Timely delivery of monthly SEO reports
• KPI 2: Stakeholder feedback and satisfaction levels
• KPI 3: Actionable recommendations based on data analysis
• KPI 4: Implementation rate of suggested improvements