Key Responsibility Areas (KRA) & Key Performance Indicators (KPI)
1. Website Optimization
KRA: Ensuring the website is optimized for search engines to improve visibility and user experience.
Short Description: Enhancing website SEO performance.
- Organic Traffic Growth
- Keyword Ranking Improvement
- Page Load Speed
- Conversion Rate Optimization
2. Content Strategy
KRA: Developing and implementing a content strategy that aligns with SEO best practices.
Short Description: Strategic content creation for SEO.
- Content Engagement Metrics
- Backlink Acquisition
- Content Freshness/Recency
- On-page Optimization
3. Link Building
KRA: Acquiring high-quality backlinks to improve domain authority and search engine rankings.
Short Description: Building strong backlink profile.
- Number of Quality Backlinks
- Referring Domains Diversity
- Anchor Text Diversity
- Link Relevancy
4. Technical SEO
KRA: Optimizing technical aspects of the website for better crawling and indexing by search engines.
Short Description: Enhancing website technical performance for SEO.
- Site Accessibility and Indexability
- Mobile-Friendliness
- Structured Data Implementation
- Site Security (HTTPS)
5. Local SEO
KRA: Improving local search visibility and attracting local customers to physical stores or service areas.
Short Description: Enhancing local online presence.
- Local Pack Rankings
- Google My Business Performance
- Local Citations Accuracy
- Online Reviews and Ratings
6. SEO Reporting and Analysis
KRA: Monitoring, analyzing, and reporting on key SEO metrics to drive data-informed decisions.
Short Description: Data-driven SEO insights.
- Traffic Sources Analysis
- Keyword Performance Analysis
- Competitor Analysis
- SEO ROI Measurement
7. E-commerce SEO
KRA: Optimizing e-commerce websites for better visibility and sales through search engine optimization.
Short Description: Driving SEO for e-commerce platforms.
- Product Page Rankings
- Conversion Rate Optimization for Products
- Technical SEO for E-commerce
- Structured Data for Products
8. SEO Strategy Development
KRA: Formulating and implementing comprehensive SEO strategies to achieve long-term growth and visibility goals.
Short Description: Strategic planning for SEO success.
- Goal Setting and Alignment
- Content Calendar Development
- Algorithm Updates Adaptation
- SEO Roadmap Execution
9. Social Media Integration
KRA: Integrating SEO efforts with social media strategies to enhance online visibility and engagement.
Short Description: Leveraging social for SEO benefits.
- Social Signals Impact on SEO
- Content Amplification through Social
- Social Media Engagement Metrics
- Referral Traffic from Social
10. Localized Keyword Targeting
KRA: Targeting specific localized keywords to capture regional search traffic and improve relevance.
Short Description: Localized keyword optimization for SEO.
- Local Keyword Ranking Positions
- Local Search Volume Trends
- Localized Content Performance
- Local Competitor Analysis
Real-Time Example of KRA & KPI
Example: Website Optimization
KRA: By optimizing website load speed, organic traffic increased by 30%, bounce rate decreased by 15%, and conversion rate improved by 20%.
- KPI 1: Average Organic Traffic Growth (%)
- KPI 2: Average Page Load Time (seconds)
- KPI 3: Bounce Rate Reduction (%)
- KPI 4: Conversion Rate Increase (%)
These KPIs led to improved user experience, higher search engine rankings, and increased conversions.
Key Takeaways
- KRA defines what needs to be done, whereas KPI measures how well it is done.
- KPIs should always be SMART (Specific, Measurable, Achievable, Relevant, Time-bound).
- Regular tracking and adjustments ensure success in Design.
Content provided in a structured format with clear, concise, and measurable KPIs for professional readability.
