Digital And Social Media Manager KRA/KPI

Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Digital And Social Media Manager

1. Content Strategy Development

KRA: Developing strategic content plans to drive engagement and brand awareness.

Short Description: Crafting content strategies for digital platforms.

• Monthly increase in organic reach by 15%.
• Achieve a 10% growth in social media followers quarterly.
• Maintain an average engagement rate of 5% per post.
• Create and implement at least 2 content campaigns per quarter.

2. Social Media Management

KRA: Managing social media platforms, creating engaging posts, and responding to audience interactions.

Short Description: Overseeing social media presence and engagement.

• Respond to customer queries within 1 hour on all platforms.
• Post at least 3 times a week on each social media channel.
• Monitor and report on social media trends monthly.
• Achieve a 10% increase in social media referral traffic quarterly.

3. Digital Advertising Campaigns

KRA: Planning and executing digital advertising campaigns to drive conversions and ROI.

Short Description: Managing online advertising initiatives.

• Meet a monthly target of 5% conversion rate from digital ads.
• Optimize ad spend to achieve a 20% decrease in cost per acquisition annually.
• Generate at least 500 leads per quarter through digital ads.
• Achieve a 15% increase in ROI from paid campaigns each quarter.

4. Community Engagement

KRA: Building and nurturing online communities to enhance brand loyalty and advocacy.

Short Description: Fostering relationships within digital communities.

• Organize at least one online community event per month.
• Maintain a response rate of 90% on community platforms.
• Increase community engagement by 10% quarterly.
• Monitor sentiment analysis and ensure 80% positive sentiment among community members.

5. Influencer Partnerships

KRA: Collaborating with influencers to amplify brand reach and credibility.

Short Description: Managing influencer relationships and campaigns.

• Partner with at least 2 influencers per quarter for sponsored content.
• Achieve a 5% engagement rate on influencer collaborations.
• Measure the impact of influencer campaigns on brand mentions monthly.
• Track influencer-generated conversions and aim for a 10% increase each quarter.

6. Content Performance Analysis

KRA: Analyzing content performance metrics to optimize future strategies.

Short Description: Evaluating content effectiveness and making data-driven decisions.

• Review content analytics weekly and adjust strategy based on insights.
• Identify top-performing content types and replicate success monthly.
• Improve average time on site by 15% through content enhancements quarterly.
• Implement SEO recommendations to increase organic traffic by 10% annually.

7. Crisis Management

KRA: Developing and implementing crisis communication strategies for digital platforms.

Short Description: Ensuring brand reputation protection during crises.

• Create a crisis response plan and conduct quarterly drills.
• Monitor brand mentions and sentiment during crises in real-time.
• Respond to crisis situations within 30 minutes across all channels.
• Minimize negative social media sentiment to less than 5% during crises.

8. Trend Analysis and Forecasting

KRA: Monitoring industry trends and forecasting future digital and social media opportunities.

Short Description: Staying ahead of industry changes and predicting digital trends.

• Identify and report on emerging social media trends monthly.
• Forecast potential impact of trends on brand strategy quarterly.
• Implement innovative digital initiatives based on trend analysis annually.
• Stay updated on competitor activities and adjust strategies accordingly.

9. Performance Reporting

KRA: Generating regular reports on key digital and social media metrics for stakeholders.

Short Description: Providing performance insights to drive decision-making.

• Create a monthly dashboard highlighting key metrics and achievements.
• Present quarterly performance reports to senior management with actionable recommendations.
• Track and report on ROI for all digital and social media campaigns.
• Implement feedback from stakeholder reviews to improve reporting accuracy.

10. Continuous Learning and Development

KRA: Investing in personal growth and staying updated on digital marketing trends and tools.

Short Description: Enhancing skills and knowledge in the digital sphere.

• Complete at least 2 relevant digital marketing courses per year.
• Stay informed about industry updates and share insights with the team monthly.
• Experiment with new digital tools and technologies to enhance performance quarterly.
• Participate in industry conferences or webinars to network and learn best practices annually.