Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Digital Marketing Analyst Job Description
1. Data Analysis and Reporting
KRA: Analyzing marketing data to derive insights and create reports for decision-making.
Short Description: Data-driven analysis for informed decision-making.
- Monthly ROI report accuracy
- Data accuracy percentage
- Report turnaround time
- Number of actionable insights generated
2. SEO Strategy Development
KRA: Developing and implementing effective SEO strategies to improve website visibility.
Short Description: Enhancing website visibility through SEO strategies.
- Organic traffic growth rate
- Keyword ranking improvement
- Backlink quality and quantity
- SEO audit completion rate
3. Social Media Management
KRA: Managing social media platforms, creating engaging content, and analyzing performance.
Short Description: Engaging audience through social media platforms.
- Engagement rate on social media
- Content reach and impressions
- Conversion rate from social media
- Response time to messages/comments
4. Paid Advertising Campaigns
KRA: Planning, executing, and optimizing paid advertising campaigns across platforms.
Short Description: Effective management of paid ad campaigns.
- Click-through rate (CTR)
- Conversion rate from ads
- Cost per acquisition (CPA)
- Ad campaign ROI
5. Content Creation and Optimization
KRA: Creating high-quality content and optimizing it for search engines and user engagement.
Short Description: Content optimization for better visibility and engagement.
- Content engagement metrics
- SEO content score improvement
- Content publishing consistency
- Conversion rate from content
6. Website Performance Monitoring
KRA: Monitoring website performance, identifying issues, and implementing improvements.
Short Description: Enhancing website performance for better user experience.
- Page load speed optimization
- Bounce rate reduction
- Mobile responsiveness improvements
- Conversion rate optimization (CRO)
7. Email Marketing Campaigns
KRA: Developing and executing email marketing campaigns to nurture leads and drive conversions.
Short Description: Lead nurturing through effective email campaigns.
- Email open rate and click-through rate (CTR)
- Conversion rate from email campaigns
- Email list growth rate
- Automation workflow completion rate
8. Competitor Analysis
KRA: Conducting in-depth competitor analysis to identify opportunities and threats in the market.
Short Description: Strategic insights from competitor analysis.
- Competitor benchmarking performance
- Market share comparison
- SWOT analysis completion
- Actionable insights implementation
9. Conversion Rate Optimization (CRO)
KRA: Optimizing website elements to improve conversion rates and maximize lead generation.
Short Description: Enhancing website for better conversion efficiency.
- Conversion rate improvement percentage
- Conversion funnel analysis completion
- A/B testing effectiveness
- Lead quality improvement
10. Reporting and Presentation
KRA: Summarizing key findings, preparing reports, and presenting insights to stakeholders.
Short Description: Effective communication of marketing performance.
- Report accuracy and completeness
- Stakeholder satisfaction rating
- Presentation delivery effectiveness
- Actionable recommendations provided
