Digital Marketing Analyst KRA/KPI

Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Digital Marketing Analyst Job Description

1. Data Analysis and Reporting

KRA: Analyzing marketing data to derive insights and create reports for decision-making.

Short Description: Data-driven analysis for informed decision-making.

• Monthly ROI report accuracy
• Data accuracy percentage
• Report turnaround time
• Number of actionable insights generated

2. SEO Strategy Development

KRA: Developing and implementing effective SEO strategies to improve website visibility.

Short Description: Enhancing website visibility through SEO strategies.

• Organic traffic growth rate
• Keyword ranking improvement
• Backlink quality and quantity
• SEO audit completion rate

3. Social Media Management

KRA: Managing social media platforms, creating engaging content, and analyzing performance.

Short Description: Engaging audience through social media platforms.

• Engagement rate on social media
• Content reach and impressions
• Conversion rate from social media
• Response time to messages/comments

4. Paid Advertising Campaigns

KRA: Planning, executing, and optimizing paid advertising campaigns across platforms.

Short Description: Effective management of paid ad campaigns.

• Click-through rate (CTR)
• Conversion rate from ads
• Cost per acquisition (CPA)
• Ad campaign ROI

5. Content Creation and Optimization

KRA: Creating high-quality content and optimizing it for search engines and user engagement.

Short Description: Content optimization for better visibility and engagement.

• Content engagement metrics
• SEO content score improvement
• Content publishing consistency
• Conversion rate from content

6. Website Performance Monitoring

KRA: Monitoring website performance, identifying issues, and implementing improvements.

Short Description: Enhancing website performance for better user experience.

• Page load speed optimization
• Bounce rate reduction
• Mobile responsiveness improvements
• Conversion rate optimization (CRO)

7. Email Marketing Campaigns

KRA: Developing and executing email marketing campaigns to nurture leads and drive conversions.

Short Description: Lead nurturing through effective email campaigns.

• Email open rate and click-through rate (CTR)
• Conversion rate from email campaigns
• Email list growth rate
• Automation workflow completion rate

8. Competitor Analysis

KRA: Conducting in-depth competitor analysis to identify opportunities and threats in the market.

Short Description: Strategic insights from competitor analysis.

• Competitor benchmarking performance
• Market share comparison
• SWOT analysis completion
• Actionable insights implementation

9. Conversion Rate Optimization (CRO)

KRA: Optimizing website elements to improve conversion rates and maximize lead generation.

Short Description: Enhancing website for better conversion efficiency.

• Conversion rate improvement percentage
• Conversion funnel analysis completion
• A/B testing effectiveness
• Lead quality improvement

10. Reporting and Presentation

KRA: Summarizing key findings, preparing reports, and presenting insights to stakeholders.

Short Description: Effective communication of marketing performance.

• Report accuracy and completeness
• Stakeholder satisfaction rating
• Presentation delivery effectiveness
• Actionable recommendations provided