Key Responsibility Areas (KRAs) & Key Performance Indicators (KPIs) for Digital Marketing Consultant
1. Search Engine Optimization (SEO)
KRA: Responsible for optimizing website content and structure to improve organic search visibility.
Short Description: Enhancing website ranking through SEO strategies.
- KPI 1: Organic Traffic Growth Rate
- KPI 2: Keyword Ranking Improvement
- KPI 3: Click-Through Rate (CTR) on Organic Search Results
- KPI 4: Backlink Quality and Quantity
2. Content Marketing Strategy
KRA: Develop and execute engaging content strategies to attract and retain target audience.
Short Description: Crafting compelling content for audience engagement.
- KPI 1: Content Engagement Metrics (likes, shares, comments)
- KPI 2: Conversion Rate from Content to Leads
- KPI 3: Content Reach and Impressions
- KPI 4: Content SEO Performance
3. Social Media Marketing
KRA: Manage social media platforms to enhance brand visibility and engagement.
Short Description: Increasing brand presence and interaction on social media.
- KPI 1: Follower Growth Rate
- KPI 2: Engagement Rate (likes, comments, shares)
- KPI 3: Click-Through Rate from Social Media to Website
- KPI 4: Social Media Ad Performance
4. Paid Advertising Campaigns
KRA: Plan and execute paid advertising campaigns across various digital channels.
Short Description: Managing and optimizing paid ads for maximum ROI.
- KPI 1: Cost Per Click (CPC) and Cost Per Acquisition (CPA)
- KPI 2: Ad Click-Through Rate (CTR)
- KPI 3: Conversion Rate from Ads
- KPI 4: Ad Impressions and Reach
5. Email Marketing Campaigns
KRA: Develop and implement email marketing strategies to nurture leads and drive conversions.
Short Description: Creating personalized email campaigns for lead generation.
- KPI 1: Email Open Rate and Click-Through Rate (CTR)
- KPI 2: Conversion Rate from Email Campaigns
- KPI 3: Subscriber Growth Rate
- KPI 4: Email Automation Performance
6. Website Analytics and Reporting
KRA: Analyze website performance data and generate reports to track KPIs and optimize strategies.
Short Description: Monitoring website metrics for performance improvements.
- KPI 1: Website Traffic Growth Rate
- KPI 2: Bounce Rate and Average Session Duration
- KPI 3: Conversion Rate Optimization (CRO)
- KPI 4: Mobile and Desktop Traffic Analysis
7. Competitor Analysis and Market Research
KRA: Conduct research on industry trends, competitor strategies, and market opportunities to improve marketing tactics.
Short Description: Staying informed about industry trends and competitors for strategic advantage.
- KPI 1: Competitor Benchmarking and SWOT Analysis
- KPI 2: Market Share Growth and Market Penetration Rate
- KPI 3: Customer Segmentation Insights
- KPI 4: Market Response to Campaigns
8. Conversion Rate Optimization (CRO)
KRA: Identify and implement strategies to improve website conversion rates and lead generation.
Short Description: Enhancing website performance for increased conversions.
- KPI 1: Conversion Rate by Landing Page
- KPI 2: A/B Testing Results and Optimization Impact
- KPI 3: Cart Abandonment Rate Reduction
- KPI 4: Lead Quality and Sales Funnel Efficiency
9. Client Relationship Management
KRA: Build and maintain strong relationships with clients to understand their needs and deliver tailored solutions.
Short Description: Nurturing client partnerships for mutual success.
- KPI 1: Client Satisfaction Score and Retention Rate
- KPI 2: Timely Delivery of Projects and Campaigns
- KPI 3: Upsell and Cross-Sell Opportunities Identification
- KPI 4: Client Referral Rate
10. Continuous Learning and Skill Development
KRA: Stay updated on the latest digital marketing trends, tools, and techniques to enhance expertise and performance.
Short Description: Investing in personal growth for professional excellence.
- KPI 1: Participation in Industry Seminars and Workshops
- KPI 2: Certification Achievements and Skill Proficiency
- KPI 3: Implementation of New Strategies and Technologies
- KPI 4: Contribution to Team Knowledge Sharing and Training
