Digital Marketing Designer KRA/KPI

Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Digital Marketing Designer

1. Content Creation and Optimization

KRA: Responsible for creating and optimizing engaging content to drive website traffic and improve SEO ranking.

Short Description: Enhancing content for maximum visibility.

• KPI 1: Number of organic website visits.
• KPI 2: Average time spent on content pages.
• KPI 3: Number of backlinks generated from content.
• KPI 4: Content engagement rate.

2. Keyword Research and Analysis

KRA: Conducting thorough keyword research and analysis to optimize website content for relevant search terms.

Short Description: Identifying key search terms for content optimization.

• KPI 1: Keyword ranking improvements on search engines.
• KPI 2: Number of high-ranking keywords on SERPs.
• KPI 3: Click-through rate (CTR) for targeted keywords.
• KPI 4: Keyword competitiveness analysis.

3. On-Page SEO Optimization

KRA: Implementing on-page SEO strategies to enhance website visibility and user experience.

Short Description: Enhancing website elements for better search engine visibility.

• KPI 1: Page load speed optimization.
• KPI 2: Increase in organic search traffic to optimized pages.
• KPI 3: Number of indexed pages on search engines.
• KPI 4: Reduction in bounce rate for optimized pages.

4. Link Building Strategy

KRA: Developing and executing link building strategies to improve website authority and search engine rankings.

Short Description: Acquiring quality backlinks to boost website credibility.

• KPI 1: Number of high-quality backlinks acquired.
• KPI 2: Domain Authority (DA) improvement through backlinking.
• KPI 3: Referral traffic from backlinked sources.
• KPI 4: Backlink profile diversification.

5. SEO Performance Monitoring

KRA: Monitoring and analyzing SEO performance metrics to identify areas for improvement and optimization.

Short Description: Tracking SEO performance for continuous enhancement.

• KPI 1: Overall organic search traffic growth.
• KPI 2: Keyword ranking fluctuations and trends analysis.
• KPI 3: Conversion rate from organic search traffic.
• KPI 4: SEO audit implementation and impact analysis.

6. Social Media Integration

KRA: Integrating SEO strategies with social media platforms to enhance brand visibility and engagement.

Short Description: Leveraging social media for SEO benefits.

• KPI 1: Increase in social media referral traffic to website.
• KPI 2: Social media engagement metrics for SEO-related posts.
• KPI 3: Number of social shares and mentions impacting SEO.
• KPI 4: Social media follower growth and its SEO impact.

7. Mobile SEO Optimization

KRA: Ensuring the website is optimized for mobile devices to improve user experience and search engine rankings.

Short Description: Focusing on mobile-friendly SEO practices.

• KPI 1: Mobile loading speed optimization.
• KPI 2: Increase in mobile search rankings.
• KPI 3: Mobile bounce rate reduction.
• KPI 4: Mobile traffic growth and conversion rate analysis.

8. Competitive Analysis and Benchmarking

KRA: Conducting competitive analysis and benchmarking to identify SEO opportunities and stay ahead in the digital landscape.

Short Description: Analyzing competitors for strategic SEO insights.

• KPI 1: Competitor keyword research and gap analysis.
• KPI 2: Comparison of website performance metrics with competitors.
• KPI 3: Implementation of successful competitor strategies.
• KPI 4: Increase in market share due to competitive insights implementation.

9. Technical SEO Implementation

KRA: Implementing technical SEO best practices to enhance website crawlability, indexing, and overall performance.

Short Description: Focusing on technical aspects for SEO optimization.

• KPI 1: Website crawl errors reduction.
• KPI 2: Indexation of key website pages by search engines.
• KPI 3: Schema markup implementation for rich snippets.
• KPI 4: Mobile-first indexing compliance and impact assessment.

10. Reporting and Insights

KRA: Generating comprehensive SEO reports and insights to track progress, measure success, and make data-driven decisions.

Short Description: Providing actionable insights through SEO reporting.

• KPI 1: Monthly SEO performance report accuracy and timeliness.
• KPI 2: Identification of key trends and opportunities from SEO data.
• KPI 3: Implementation of recommendations from SEO reports.
• KPI 4: Improvement in overall website visibility and performance based on insights.