Tele Collection KRA/KPI

Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Digital Marketing Sales Executive

1. Sales Target Achievement

KRA: Achieving monthly/quarterly sales targets to drive revenue growth.

Short Description: Drive sales performance through target achievement.

• KPI 1: Monthly Revenue Generated
• KPI 2: Conversion Rate of Leads
• KPI 3: Average Deal Size
• KPI 4: Sales Pipeline Growth

2. Client Relationship Management

KRA: Building and maintaining strong relationships with clients for repeat business.

Short Description: Foster client loyalty and retention.

• KPI 1: Client Satisfaction Scores
• KPI 2: Client Retention Rate
• KPI 3: Cross-Selling/Up-Selling Opportunities Identified
• KPI 4: Timely Issue Resolution

3. Market Research and Analysis

KRA: Conducting market research and analyzing trends to identify opportunities.

Short Description: Stay informed about market dynamics.

• KPI 1: Competitor Analysis Reports Generated
• KPI 2: Market Share Growth Rate
• KPI 3: Customer Segmentation Insights Obtained
• KPI 4: Industry Trend Monitoring

4. Digital Marketing Campaign Management

KRA: Planning, executing, and optimizing digital marketing campaigns to drive leads.

Short Description: Drive digital marketing initiatives for lead generation.

• KPI 1: Click-Through Rate (CTR) of Campaigns
• KPI 2: Conversion Rate of Campaign Landing Pages
• KPI 3: Cost per Acquisition (CPA)
• KPI 4: Return on Ad Spend (ROAS)

5. Team Leadership and Development

KRA: Leading and developing a high-performing sales team.

Short Description: Foster team growth and success.

• KPI 1: Team Sales Targets Achievement
• KPI 2: Employee Satisfaction and Engagement Scores
• KPI 3: Training Hours Invested per Employee
• KPI 4: Promotion/Succession Rate within Team

6. Strategic Partnership Development

KRA: Identifying and nurturing strategic partnerships for business expansion.

Short Description: Cultivate valuable partnerships for growth.

• KPI 1: Number of Strategic Partnerships Established
• KPI 2: Partnership Contribution to Revenue Growth
• KPI 3: Partner Satisfaction Ratings
• KPI 4: Joint Marketing Campaign Success Rate

7. Sales Performance Analysis

KRA: Analyzing sales performance data to identify trends and opportunities.

Short Description: Drive decision-making through data insights.

• KPI 1: Sales Conversion Funnel Analysis
• KPI 2: Sales Forecast Accuracy
• KPI 3: Customer Lifetime Value (CLV)
• KPI 4: Sales Metrics Dashboard Accuracy

8. Product Knowledge and Expertise

KRA: Maintaining deep product knowledge to effectively communicate value propositions.

Short Description: Enhance product understanding for effective sales pitches.

• KPI 1: Product Knowledge Assessment Scores
• KPI 2: Product Feature Adoption Rate
• KPI 3: Customer Feedback on Product Understanding
• KPI 4: Product Training Completion Rates

9. Proposal and Contract Management

KRA: Creating compelling proposals and managing contract negotiations.

Short Description: Ensure smooth contract processes for closing deals.

• KPI 1: Proposal Win Rate
• KPI 2: Contract Closure Time
• KPI 3: Proposal Accuracy Rate
• KPI 4: Contract Renewal Rate

10. Continuous Learning and Development

KRA: Engaging in continuous learning to stay updated with industry trends and best practices.

Short Description: Foster personal and professional growth through learning.

• KPI 1: Participation in Industry Webinars/Events
• KPI 2: Skill Development Training Completion Rate
• KPI 3: Knowledge Sharing within Team
• KPI 4: Professional Certifications Attained