Tele Collection KRA/KPI

Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Digital Marketing Sales Executive

1. Lead Generation

KRA: Responsible for generating qualified leads to drive sales growth.

Short Description: Generate leads through various channels.

• Number of leads generated per month
• Conversion rate of leads to sales
• Lead quality score
• Lead response time

2. Sales Target Achievement

KRA: Achieving monthly/quarterly sales targets to contribute to the company’s revenue goals.

Short Description: Meet or exceed sales targets consistently.

• Sales revenue generated
• Number of successful sales closures
• Sales pipeline velocity
• Customer acquisition cost (CAC)

3. Customer Relationship Management

KRA: Building and maintaining strong relationships with customers to ensure satisfaction and retention.

Short Description: Nurture customer relationships for repeat business.

• Customer satisfaction scores
• Customer retention rate
• Upsell/cross-sell opportunities exploited
• Net Promoter Score (NPS)

4. Market Research and Analysis

KRA: Conducting market research and analysis to identify trends, opportunities, and competition.

Short Description: Stay informed about market dynamics.

• Market share growth
• Competitor analysis reports generated
• Trend identification accuracy
• Market penetration rate

5. Digital Marketing Strategy Development

KRA: Developing effective digital marketing strategies to reach target audiences and drive engagement.

Short Description: Create and implement digital marketing plans.

• ROI of digital marketing campaigns
• Website traffic growth
• Social media engagement metrics
• Email open and click-through rates

6. Team Collaboration

KRA: Collaborating with internal teams such as marketing, product, and customer service to ensure alignment and smooth operations.

Short Description: Foster teamwork and communication.

• Team satisfaction survey results
• Cross-functional project success rate
• Internal feedback response time
• Knowledge sharing metrics

7. Training and Development

KRA: Continuous learning and development to enhance digital marketing skills and knowledge.

Short Description: Invest in personal and team growth.

• Training hours completed
• Professional certifications achieved
• Skills improvement rate
• Knowledge transfer effectiveness

8. Reporting and Analysis

KRA: Providing regular reports and analysis on sales performance, strategies, and outcomes.

Short Description: Monitor and evaluate key metrics.

• Accuracy of sales reports
• Insightful data interpretation
• Report submission timeliness
• Recommendations implementation rate

9. Innovation and Creativity

KRA: Bringing innovative and creative ideas to improve sales processes and outcomes.

Short Description: Drive innovation in sales strategies.

• Number of new ideas implemented
• Success rate of innovative projects
• Creative campaign effectiveness
• Patents or copyrights obtained

10. Customer Feedback Implementation

KRA: Actively listening to customer feedback and implementing changes to enhance customer experience and satisfaction.

Short Description: Use customer input to drive improvements.

• Number of feedback responses analyzed
• Customer feedback incorporation rate
• Customer service rating improvement
• Customer retention after feedback implementation