Key Responsibility Areas (KRA) & Key Performance Indicators (KPI)
1. Content Strategy
KRA: Developing and implementing effective content strategies to enhance digital media presence.
Short Description: Content planning and execution for digital media growth.
- Monthly organic traffic growth rate
- Engagement rate on content pieces
- Conversion rate from content to lead
- SEO ranking improvement for targeted keywords
2. Social Media Management
KRA: Managing and optimizing social media platforms to increase brand visibility and engagement.
Short Description: Social media strategy and execution for brand promotion.
- Number of followers growth rate
- Engagement rate on social media posts
- Click-through rate from social media to website
- Social media referral traffic increase
3. SEO Optimization
KRA: Enhancing website visibility through SEO optimization techniques.
Short Description: Improving website ranking and traffic through SEO strategies.
- Organic search traffic growth rate
- Keyword ranking improvement on search engines
- Backlink acquisition rate
- Page load speed optimization
4. Paid Advertising Management
KRA: Managing paid advertising campaigns for optimal ROI and brand awareness.
Short Description: Executing paid ad campaigns to drive conversions and brand visibility.
- ROAS (Return on Advertising Spend)
- Click-through rate on ad campaigns
- Conversion rate from ad clicks
- Ad impression share growth
5. Email Marketing
KRA: Developing and executing email marketing campaigns to nurture leads and drive conversions.
Short Description: Leveraging email campaigns for lead nurturing and conversion optimization.
- Email open rate
- Click-through rate on email links
- Conversion rate from email campaigns
- Subscriber growth rate
6. Website Analytics
KRA: Analyzing website performance metrics to optimize user experience and engagement.
Short Description: Monitoring and improving website performance through data analysis.
- Bounce rate reduction
- Average session duration increase
- Conversion rate optimization
- Mobile responsiveness improvement
7. Brand Reputation Management
KRA: Monitoring and managing brand reputation across digital channels for positive brand sentiment.
Short Description: Upholding brand reputation through online presence management.
- Social media sentiment analysis
- Online reviews and ratings enhancement
- Crisis response time and resolution rate
- Brand mentions and share of voice growth
8. Video Marketing
KRA: Creating and optimizing video content strategies to engage audiences and drive traffic.
Short Description: Leveraging video content for audience engagement and brand promotion.
- Video view duration increase
- Engagement rate on video content
- Click-through rate from videos to website
- Subscriber growth on video channels
KRA: Building and nurturing online communities to foster brand loyalty and advocacy.
Short Description: Cultivating brand communities for enhanced customer relationships.
- Community engagement rate
- Active community member growth
- User-generated content volume increase
- Community sentiment analysis
10. Data-driven Decision Making
KRA: Utilizing data insights to make informed decisions and optimize digital media strategies.
Short Description: Data-driven approach for strategic decision-making in digital media.
- Data accuracy and integrity maintenance
- Conversion rate optimization based on data analysis
- ROI improvement through data-driven strategies
- A/B testing for performance enhancement
