Electronic Media KRA/KPI

Key Responsibility Areas (KRA) & Key Performance Indicators (KPI)

1. Content Creation and Optimization

KRA: Responsible for creating and optimizing engaging content to drive organic traffic and improve search engine rankings.

Short Description: Develop and optimize content for SEO purposes.

• 1. Organic traffic growth rate
• 2. Keyword ranking improvement
• 3. Click-through rate (CTR) on optimized content
• 4. Bounce rate reduction on optimized pages

2. Keyword Research and Analysis

KRA: Conduct in-depth keyword research and analysis to identify strategic keywords for content optimization.

Short Description: Identify high-potential keywords for SEO campaigns.

• 1. Number of high-ranking keywords identified
• 2. Keyword competitiveness analysis
• 3. Click-through rate for targeted keywords
• 4. Conversion rate for keywords used in content

3. On-Page SEO Optimization

KRA: Optimize on-page elements such as meta tags, headers, and URLs to enhance search engine visibility.

Short Description: Improve on-page SEO elements for better ranking.

• 1. Meta tags optimization completion rate
• 2. URL structure optimization effectiveness
• 3. Header tag optimization impact on rankings
• 4. Internal linking strategy implementation

4. Off-Page SEO Strategies

KRA: Develop and implement off-page SEO strategies such as link building and social media promotion.

Short Description: Execute link building and social media promotion activities.

• 1. Number of high-quality backlinks acquired
• 2. Social media engagement metrics (likes, shares, comments)
• 3. Referral traffic growth from off-page efforts
• 4. Domain authority improvement through backlinks

5. Website Performance Monitoring

KRA: Monitor and analyze website performance metrics to identify areas for improvement and optimization.

Short Description: Track and analyze website performance for enhancements.

• 1. Page load speed optimization progress
• 2. Mobile responsiveness improvements
• 3. Conversion rate optimization on key pages
• 4. User engagement metrics enhancement

6. Reporting and Analysis

KRA: Generate regular reports on SEO performance and provide insights for further optimization strategies.

Short Description: Analyze and report on SEO performance data.

• 1. Monthly organic traffic growth trends
• 2. Keyword ranking progress reports
• 3. Conversion rate analysis for SEO traffic
• 4. Competitor analysis and benchmarking

7. SEO Strategy Development

KRA: Develop comprehensive SEO strategies aligned with business goals and industry best practices.

Short Description: Create strategic SEO plans for business growth.

• 1. Quarterly SEO strategy milestones achieved
• 2. Alignment of SEO activities with business objectives
• 3. Innovation and creativity in SEO campaigns
• 4. Adaptation to algorithm changes for continuous improvement

8. Competitor Analysis

KRA: Conduct in-depth competitor analysis to identify opportunities and threats in the digital landscape.

Short Description: Analyze competitors’ SEO strategies for insights.

• 1. Competitor keyword ranking comparison
• 2. Backlink analysis of key competitors
• 3. Content gap identification and utilization
• 4. SEO tactics differentiation from industry rivals

9. Continuous Learning and Development

KRA: Stay updated with the latest SEO trends, tools, and algorithms to enhance expertise and performance.

Short Description: Engage in continuous learning for professional growth.

• 1. Participation in SEO webinars and conferences
• 2. Certification courses completed annually
• 3. Implementation of newly learned SEO techniques
• 4. Contribution to industry forums and knowledge sharing

10. Collaboration and Communication

KRA: Collaborate with cross-functional teams and communicate effectively to align SEO strategies with overall marketing objectives.

Short Description: Foster teamwork and communication for SEO success.

• 1. Cross-departmental collaboration effectiveness
• 2. Timely communication of SEO updates and changes
• 3. Integration of SEO with other marketing channels
• 4. Team satisfaction and morale in SEO projects