Key Responsibility Areas (KRA) & Key Performance Indicators (KPI)
1. Content Creation and Optimization
KRA: Responsible for creating and optimizing engaging content to drive organic traffic and improve search engine rankings.
Short Description: Develop and optimize content for SEO purposes.
- 1. Organic traffic growth rate
- 2. Keyword ranking improvement
- 3. Click-through rate (CTR) on optimized content
- 4. Bounce rate reduction on optimized pages
2. Keyword Research and Analysis
KRA: Conduct in-depth keyword research and analysis to identify strategic keywords for content optimization.
Short Description: Identify high-potential keywords for SEO campaigns.
- 1. Number of high-ranking keywords identified
- 2. Keyword competitiveness analysis
- 3. Click-through rate for targeted keywords
- 4. Conversion rate for keywords used in content
3. On-Page SEO Optimization
KRA: Optimize on-page elements such as meta tags, headers, and URLs to enhance search engine visibility.
Short Description: Improve on-page SEO elements for better ranking.
- 1. Meta tags optimization completion rate
- 2. URL structure optimization effectiveness
- 3. Header tag optimization impact on rankings
- 4. Internal linking strategy implementation
4. Off-Page SEO Strategies
KRA: Develop and implement off-page SEO strategies such as link building and social media promotion.
Short Description: Execute link building and social media promotion activities.
- 1. Number of high-quality backlinks acquired
- 2. Social media engagement metrics (likes, shares, comments)
- 3. Referral traffic growth from off-page efforts
- 4. Domain authority improvement through backlinks
5. Website Performance Monitoring
KRA: Monitor and analyze website performance metrics to identify areas for improvement and optimization.
Short Description: Track and analyze website performance for enhancements.
- 1. Page load speed optimization progress
- 2. Mobile responsiveness improvements
- 3. Conversion rate optimization on key pages
- 4. User engagement metrics enhancement
6. Reporting and Analysis
KRA: Generate regular reports on SEO performance and provide insights for further optimization strategies.
Short Description: Analyze and report on SEO performance data.
- 1. Monthly organic traffic growth trends
- 2. Keyword ranking progress reports
- 3. Conversion rate analysis for SEO traffic
- 4. Competitor analysis and benchmarking
7. SEO Strategy Development
KRA: Develop comprehensive SEO strategies aligned with business goals and industry best practices.
Short Description: Create strategic SEO plans for business growth.
- 1. Quarterly SEO strategy milestones achieved
- 2. Alignment of SEO activities with business objectives
- 3. Innovation and creativity in SEO campaigns
- 4. Adaptation to algorithm changes for continuous improvement
8. Competitor Analysis
KRA: Conduct in-depth competitor analysis to identify opportunities and threats in the digital landscape.
Short Description: Analyze competitors’ SEO strategies for insights.
- 1. Competitor keyword ranking comparison
- 2. Backlink analysis of key competitors
- 3. Content gap identification and utilization
- 4. SEO tactics differentiation from industry rivals
9. Continuous Learning and Development
KRA: Stay updated with the latest SEO trends, tools, and algorithms to enhance expertise and performance.
Short Description: Engage in continuous learning for professional growth.
- 1. Participation in SEO webinars and conferences
- 2. Certification courses completed annually
- 3. Implementation of newly learned SEO techniques
- 4. Contribution to industry forums and knowledge sharing
10. Collaboration and Communication
KRA: Collaborate with cross-functional teams and communicate effectively to align SEO strategies with overall marketing objectives.
Short Description: Foster teamwork and communication for SEO success.
- 1. Cross-departmental collaboration effectiveness
- 2. Timely communication of SEO updates and changes
- 3. Integration of SEO with other marketing channels
- 4. Team satisfaction and morale in SEO projects
