Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Event Sales Executive
1. Lead Generation
KRA: Generating leads to drive event sales and revenue growth.
Short Description: Proactively source and qualify potential leads.
- KPI 1: Number of qualified leads generated per month.
- KPI 2: Conversion rate of leads to actual sales.
- KPI 3: Percentage of leads from different marketing channels.
- KPI 4: Lead response time to inquiries.
2. Client Relationship Management
KRA: Building and maintaining strong relationships with clients.
Short Description: Ensure client satisfaction and retention.
- KPI 1: Client retention rate over a specified period.
- KPI 2: Net Promoter Score (NPS) from client feedback.
- KPI 3: Number of repeat business from existing clients.
- KPI 4: Average response time to client queries/complaints.
3. Event Planning and Execution
KRA: Planning and executing successful events as per client requirements.
Short Description: Ensure seamless event operations and logistics.
- KPI 1: Event completion within the scheduled timeline.
- KPI 2: Attendee satisfaction score post-event.
- KPI 3: Event budget adherence and profitability.
- KPI 4: Number of successful events executed per quarter.
4. Revenue Generation
KRA: Meeting and exceeding sales targets to drive revenue.
Short Description: Achieve set revenue goals through effective sales strategies.
- KPI 1: Monthly/Quarterly/Annual revenue generated.
- KPI 2: Sales conversion rate from leads to closed deals.
- KPI 3: Average deal size or revenue per client.
- KPI 4: Growth in revenue compared to previous periods.
5. Market Research and Analysis
KRA: Conducting market research to identify trends and opportunities.
Short Description: Stay updated on industry trends and competitor analysis.
- KPI 1: Number of market research reports analyzed monthly.
- KPI 2: Identification of key market trends impacting sales.
- KPI 3: Competitive analysis reports generated quarterly.
- KPI 4: Implementation of insights from market research into sales strategies.
6. Negotiation and Contract Management
KRA: Negotiating contracts and agreements with clients.
Short Description: Secure mutually beneficial contracts and agreements.
- KPI 1: Average negotiation success rate with clients.
- KPI 2: Contract renewal rate with existing clients.
- KPI 3: Percentage increase in deal value through negotiations.
- KPI 4: Compliance with contract terms and conditions.
7. Team Collaboration and Support
KRA: Collaborating with internal teams to ensure seamless event delivery.
Short Description: Provide support and coordination across departments.
- KPI 1: Team satisfaction survey results on collaboration.
- KPI 2: Timely communication and coordination with teams on projects.
- KPI 3: Number of successful cross-departmental projects completed.
- KPI 4: Feedback from team members on support provided.
8. Reporting and Analysis
KRA: Generating reports and analyzing sales data for decision-making.
Short Description: Provide insights through data-driven reporting.
- KPI 1: Timely submission of sales reports as per schedule.
- KPI 2: Accuracy of sales data and analysis presented.
- KPI 3: Identification of key sales performance metrics for improvement.
- KPI 4: Implementation of data-driven strategies for sales growth.
9. Customer Feedback and Improvement
KRA: Gathering customer feedback to enhance service quality.
Short Description: Implement improvements based on customer suggestions.
- KPI 1: Customer satisfaction score from feedback surveys.
- KPI 2: Number of customer suggestions implemented for service enhancement.
- KPI 3: Average response time to customer feedback/complaints.
- KPI 4: Increase in customer retention post-feedback implementation.
10. Professional Development
KRA: Continuous learning and development to enhance sales skills.
Short Description: Stay updated on sales techniques and industry best practices.
- KPI 1: Participation in sales training programs/courses annually.
- KPI 2: Application of new sales techniques in client interactions.
- KPI 3: Number of certifications or qualifications obtained for sales excellence.
- KPI 4: Feedback from supervisors on improvement in sales skills.
