KRA & KPI for Fabric Merchandiser
1. Product Selection and Development
KRA: Responsible for selecting and developing fabric products to meet market demands.
Short Description: Curate and develop fabric products for market success.
- Number of new fabric products launched quarterly
- Customer satisfaction rating on new fabric products
- Percentage of fabric products meeting sales targets
- Time taken to develop and launch new fabric products
2. Supplier Management
KRA: Manage relationships with fabric suppliers to ensure quality and timely delivery.
Short Description: Efficiently manage fabric supplier partnerships.
- Supplier performance rating based on quality and delivery
- Percentage of on-time fabric deliveries
- Cost savings achieved through supplier negotiations
- Number of new supplier partnerships established annually
3. Inventory Control
KRA: Monitor and optimize fabric inventory levels to meet demand and reduce carrying costs.
Short Description: Efficiently manage fabric inventory for cost-effectiveness.
- Inventory turnover rate of fabric materials
- Percentage of obsolete fabric inventory disposed of
- Accuracy of fabric inventory forecasting
- Percentage reduction in carrying costs through inventory optimization
4. Pricing Strategy
KRA: Develop competitive pricing strategies for fabric products to maximize profitability.
Short Description: Strategize fabric product pricing for profitability.
- Profit margin on fabric products sold
- Price competitiveness compared to market benchmarks
- Percentage increase in fabric product profitability over time
- Customer feedback on fabric pricing attractiveness
5. Trend Analysis and Forecasting
KRA: Stay updated on fabric trends and forecast future demands to align product offerings.
Short Description: Analyze trends to anticipate fabric demand.
- Accuracy of fabric trend predictions
- Percentage of fabric products aligned with current trends
- Market share growth based on trend-aware product offerings
- Customer feedback on fabric trend relevance in product selection
6. Quality Control and Assurance
KRA: Implement quality control measures to ensure fabric products meet high standards.
Short Description: Maintain fabric quality standards for customer satisfaction.
- Quality inspection pass rate for fabric materials
- Customer returns due to fabric quality issues
- Compliance with fabric quality standards and regulations
- Percentage improvement in fabric quality over time
7. Marketing and Promotion
KRA: Develop marketing strategies and promotional campaigns to increase fabric product visibility.
Short Description: Promote fabric products effectively for market presence.
- Effectiveness of fabric marketing campaigns in reaching target audience
- Sales lift attributed to fabric product promotions
- Brand awareness growth for fabric products
- ROI on fabric marketing investments
8. Sales Performance Management
KRA: Monitor fabric sales performance and analyze data to drive sales growth.
Short Description: Optimize fabric sales performance through data analysis.
- Monthly fabric sales revenue and growth rate
- Conversion rate of fabric product inquiries to sales
- Customer retention rate for fabric products
- Sales team performance in fabric product selling
9. Cost Management
KRA: Control fabric production and operational costs to improve overall profitability.
Short Description: Manage fabric-related costs for financial efficiency.
- Percentage reduction in fabric production costs
- Cost per unit of fabric product manufactured
- Comparison of fabric costs to industry benchmarks
- Overall cost savings achieved in fabric operations
10. Customer Relationship Management
KRA: Build strong relationships with fabric customers to foster loyalty and repeat business.
Short Description: Enhance customer relationships for long-term business success.
- Customer satisfaction rating for fabric products and services
- Percentage of repeat fabric product purchases
- Net Promoter Score (NPS) for fabric brand loyalty
- Resolution time for fabric customer complaints
Real-Time Example of KRA & KPI
Example: Inventory Control
KRA: Ensure optimal fabric inventory levels to meet customer demand while minimizing carrying costs.
- KPI 1: Inventory turnover rate of fabric materials increased by 15% in Q2.
- KPI 2: 95% accuracy in fabric inventory forecasting for the last two quarters.
- KPI 3: Reduced carrying costs by 10% through inventory optimization initiatives.
- KPI 4: 100% disposal of obsolete fabric inventory, preventing losses.
Tracking these KPIs led to improved efficiency, cost savings, and better customer service.
Key Takeaways
- KRA defines what needs to be done, whereas KPI measures how well it is done.
- KPIs should always be SMART (Specific, Measurable, Achievable, Relevant, Time-bound).
- Regular tracking and adjustments ensure success in Fabric Merchandiser.
