Fashion Buyer KRA/KPI

Key Responsibility Areas (KRAs) & Key Performance Indicators (KPIs) for Fashion Buyer

1. Merchandise Selection and Procurement

KRA: Responsible for selecting and procuring fashion merchandise to meet customer demands.

Short Description: Ensuring the right products are available at the right time.

• Number of new products added monthly
• Inventory turnover rate
• Percentage of popular items restocked timely
• Vendor relationship satisfaction score

2. Trend Analysis and Forecasting

KRA: Analyzing market trends and forecasting future fashion demands.

Short Description: Staying ahead of the fashion curve.

• Accuracy of trend predictions
• Lead time on trend implementation
• Percentage of successful trend adoptions
• Competitor trend analysis coverage

3. Pricing and Profit Margin Management

KRA: Setting competitive prices while maintaining healthy profit margins.

Short Description: Balancing pricing strategies for profitability.

• Profit margin percentage
• Price competitiveness index
• Average order value growth
• Pricing strategy effectiveness rating

4. Supplier Management and Negotiation

KRA: Managing relationships with suppliers and negotiating favorable terms.

Short Description: Securing the best deals for the business.

• Supplier contract renewal rate
• Cost-saving percentage through negotiations
• Supplier delivery time adherence
• Supplier satisfaction survey score

5. Inventory Control and Optimization

KRA: Monitoring inventory levels and optimizing stock to reduce carrying costs.

Short Description: Efficient management of stock levels.

• Inventory turnover ratio
• Stockout rate
• Obsolete inventory percentage
• Inventory carrying cost reduction

6. Sales Performance Analysis

KRA: Analyzing sales data to identify trends and opportunities for growth.

Short Description: Maximizing sales through data-driven insights.

• Sales revenue growth rate
• Conversion rate optimization
• Customer retention rate
• Sales by category analysis

7. Marketing Campaign Collaboration

KRA: Collaborating with marketing teams to align merchandise strategies with promotional activities.

Short Description: Ensuring products are marketed effectively.

• ROI of collaborative marketing campaigns
• Alignment of merchandise with campaign themes
• Customer engagement metrics from campaigns
• Incremental sales from marketing initiatives

8. Supplier Diversity and Sustainability

KRA: Promoting supplier diversity and sustainability practices in sourcing.

Short Description: Supporting ethical and eco-friendly sourcing.

• Percentage of sustainable suppliers onboarded
• Diversity spend ratio
• Supplier sustainability compliance score
• Positive brand impact through supplier partnerships

9. E-commerce Merchandising Strategy

KRA: Developing and implementing merchandising strategies for e-commerce platforms.

Short Description: Enhancing online product visibility and conversion.

• Online sales growth rate
• Click-through rate on product pages
• Conversion rate on e-commerce platforms
• Customer reviews and ratings improvement

10. Market Research and Competitor Analysis

KRA: Conducting market research and analyzing competitor strategies to inform buying decisions.

Short Description: Staying informed about industry trends and competitors.

• Market share growth compared to competitors
• Competitor price benchmarking analysis
• New market opportunities identified
• Customer sentiment analysis on competitor brands