Field Agent KRA/KPI

Key Responsibility Areas (KRAs) & Key Performance Indicators (KPIs) for Field Agent

1. SEO Strategy Development

KRA: Developing and implementing effective SEO strategies to improve Field Agent’s online visibility and organic traffic.

Short Description: Enhancing website SEO performance.

• Organic Traffic Growth Rate
• Keyword Ranking Improvement
• Backlink Acquisition Rate
• On-page Optimization Score

2. Content Creation and Optimization

KRA: Creating high-quality and SEO-optimized content to engage users and boost search engine rankings.

Short Description: Enhancing content quality and relevance.

• Content Engagement Rate
• Keyword Density in Content
• Content Readability Score
• Conversion Rate from Content

3. Technical SEO Management

KRA: Ensuring the technical aspects of the website are optimized for search engines to improve site performance.

Short Description: Enhancing website technical health.

• Site Loading Speed
• Mobile-Friendliness Score
• Indexing and Crawling Efficiency
• Schema Markup Implementation

4. Link Building Strategy

KRA: Developing and executing an effective link building strategy to enhance domain authority and improve search rankings.

Short Description: Enhancing website authority through backlinks.

• Number of Quality Backlinks Acquired
• Referral Traffic from Backlinks
• Link Diversity Score
• Anchor Text Diversity Ratio

5. SEO Performance Analysis

KRA: Monitoring and analyzing SEO performance metrics to identify areas for improvement and optimization.

Short Description: Analyzing SEO effectiveness.

• Organic Traffic Conversion Rate
• SEO ROI (Return on Investment)
• Keyword Ranking Fluctuation Analysis
• Competitor SEO Benchmarking

6. Local SEO Optimization

KRA: Optimizing local search presence to improve visibility in local search results and attract geo-targeted traffic.

Short Description: Enhancing local search performance.

• Local Pack Ranking Improvement
• Google My Business Listing Completeness
• Local Citation Consistency Score
• Local Customer Review Rating

7. E-commerce SEO Strategy

KRA: Developing and implementing SEO strategies tailored for e-commerce websites to drive product visibility and sales.

Short Description: Enhancing e-commerce SEO performance.

• Product Page Ranking Improvement
• Product Schema Markup Implementation
• Conversion Rate Optimization for Product Pages
• E-commerce SEO ROI

8. SEO Content Calendar Management

KRA: Planning and managing an SEO-focused content calendar to ensure consistent publishing and optimization of content.

Short Description: Streamlining content publication for SEO.

• Content Publication Frequency
• Content Keyword Mapping Efficiency
• Content Update and Refresh Rate
• Content Calendar Adherence Rate

9. Voice Search Optimization

KRA: Implementing strategies to optimize content for voice search to align with evolving search trends.

Short Description: Enhancing voice search visibility.

• Voice Search Keyword Integration Rate
• Voice Search Result Positioning
• Voice Search Traffic Growth Rate
• Voice Search Featured Snippet Acquisition

10. SEO Reporting and Insights

KRA: Generating comprehensive SEO reports and providing actionable insights to drive continuous improvement in SEO performance.

Short Description: Delivering actionable SEO insights.

• SEO Performance Dashboard Accuracy
• Actionable Recommendations Implementation Rate
• SEO Report Customization for Stakeholders
• SEO Trend Analysis and Forecasting