General Manager Business Development KRA/KPI

Key Responsibility Areas (KRAs) & Key Performance Indicators (KPIs)

1. Business Development Strategy

KRA: Developing and implementing effective business development strategies to drive growth and revenue.

Short Description: Strategy Development and Implementation

• KPI 1: Increase in revenue by X% quarterly.
• KPI 2: Expansion into X new markets within the fiscal year.
• KPI 3: Achieve a conversion rate of X% on new leads.
• KPI 4: Launch X new products/services as per the roadmap.

2. Client Relationship Management

KRA: Building and maintaining strong relationships with clients to ensure customer satisfaction and retention.

Short Description: Client Engagement and Retention

• KPI 1: Maintain a client retention rate of X% annually.
• KPI 2: Increase in client satisfaction score by X points quarterly.
• KPI 3: Achieve X% upsell/cross-sell opportunities with existing clients.
• KPI 4: Resolve X% of client issues within 24 hours of escalation.

3. Market Research and Analysis

KRA: Conducting market research and analysis to identify opportunities, trends, and competitor activities.

Short Description: Market Insights and Analysis

• KPI 1: Publish X market research reports per quarter.
• KPI 2: Monitor and report on X competitor activities monthly.
• KPI 3: Identify and pursue X new market opportunities annually.
• KPI 4: Achieve a customer satisfaction score of X based on market feedback.

4. Team Leadership and Development

KRA: Leading and developing a high-performing business development team.

Short Description: Team Management and Development

• KPI 1: Conduct X team training sessions per quarter.
• KPI 2: Achieve X team sales targets monthly.
• KPI 3: Improve team productivity by X% within the fiscal year.
• KPI 4: Maintain a team satisfaction score of X based on internal surveys.

5. Strategic Partnerships

KRA: Establishing and nurturing strategic partnerships to drive business growth and market presence.

Short Description: Partnership Development and Management

• KPI 1: Secure X new strategic partnerships annually.
• KPI 2: Increase in revenue from partnerships by X% quarterly.
• KPI 3: Launch X co-branded initiatives with partners per year.
• KPI 4: Maintain a partner satisfaction score of X based on feedback surveys.

6. Sales Pipeline Management

KRA: Managing and optimizing the sales pipeline to ensure a consistent flow of qualified leads and conversions.

Short Description: Sales Pipeline Optimization

• KPI 1: Increase in pipeline size by X% monthly.
• KPI 2: Improve lead-to-customer conversion rate to X% quarterly.
• KPI 3: Reduce sales cycle duration by X days annually.
• KPI 4: Achieve X% growth in new customer acquisitions per quarter.

7. Revenue Forecasting and Budget Management

KRA: Forecasting revenue projections and managing budgets to meet business development goals.

Short Description: Financial Planning and Management

• KPI 1: Achieve X% accuracy in revenue forecasting quarterly.
• KPI 2: Meet budget targets with X% deviation or less annually.
• KPI 3: Monitor and optimize expenses to achieve X% cost savings per quarter.
• KPI 4: Increase ROI on business development initiatives by X% annually.

8. Product and Service Innovation

KRA: Driving innovation in products and services to meet customer needs and stay ahead of market trends.

Short Description: Innovation Strategy and Implementation

• KPI 1: Launch X new products/services in line with market demands annually.
• KPI 2: Achieve X% increase in customer satisfaction with new offerings quarterly.
• KPI 3: Secure X patents or trademarks for innovative products/services per year.
• KPI 4: Monitor and analyze customer feedback to improve existing offerings by X% annually.

9. Brand Development and Marketing

KRA: Enhancing brand visibility and market presence through strategic marketing initiatives.

Short Description: Branding and Marketing Strategy

• KPI 1: Increase brand awareness by X% through marketing campaigns annually.
• KPI 2: Achieve X% growth in website traffic from target audience monthly.
• KPI 3: Launch X successful marketing campaigns with measurable ROI per quarter.
• KPI 4: Maintain a brand perception score of X based on customer surveys.

10. Performance Evaluation and Reporting

KRA: Monitoring performance metrics, analyzing data, and preparing reports for business development evaluation.

Short Description: Performance Analysis and Reporting

• KPI 1: Generate X comprehensive performance reports for stakeholders monthly.
• KPI 2: Achieve X% increase in key business metrics based on analysis recommendations quarterly.
• KPI 3: Implement X process improvements based on performance insights annually.
• KPI 4: Ensure data accuracy and integrity with X% error rate or less in reporting.