“Penalization”

What is penalization?

Penalization is the process of deliberately reducing the visibility of a website or page in search engine results page (SERP). It is a type of online punishment a search engine entity like Google applies to websites for not following their guidelines. Penalization can be either manual or algorithmic. Manual penalization is when a website or page is noticed by the search engine entity for malicious behavior and receives a manual penalty, which can also be revoked upon correcting all the wrongdoings.

Types of Penalization

Penalization can be of two types: manual and algorithmic:

• Manual Penalization Manual penalization is when a website or page is noticed by the search engine entity for malicious behavior and receives a manual penalty, which can also be revoked upon correcting all the wrongdoings.
• Algorithmic Penalization Algorithmic penalization is when a website or page is automatically pulled down by the search engine’s algorithm for various reasons like low quality content, irrelevant keywords, etc., leading to the organic decline of the site on SERP.

Impact of Penalization

The impact of Penalization on the website is substantial. It restricts the website from achieving high ranking, affects the CTR (click-through rate), compromises user experience, affects brand reputation, and reduces the chances of potential leads.

FAQs

What is an example of penalization?

An example of penalization is when a website or page does not adhere to search engine guidelines and is removed from its SERP rankings. This can be caused by violations such as keyword stuffing, duplicate content, link building, etc.

Can small businesses recover from severe penalization?

Yes, small businesses can recover from severe penalization. The first step to recovery is to identify and rectify what’s causing the penalization. Once the penalizing factors are addressed and removed, the business can start rebuilding its online reputation by focusing on producing quality content, avoiding manipulative practices, and improving user experience.

How can a company rebuild its reputation after penalization?

Rebuilding reputation after penalization requires time and effort. The company must first address any violations causing the penalization and remove them to avoid further damage. Once penalizing factors are addressed, the focus should be on producing quality content, removing any content that isn’t relevant to the website, and engaging with customers in a positive and trustworthy manner.