Google Adwords KRA/KPI

Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Google Adwords Specialist

1. Campaign Optimization

KRA: Optimizing Google Adwords campaigns to improve performance and ROI.

Short Description: Enhancing ad campaign effectiveness.

• CTR (Click-through Rate)
• CPC (Cost per Click)
• Conversion Rate
• ROAS (Return on Ad Spend)

2. Keyword Research and Management

KRA: Conducting keyword research and managing keyword strategies for ad campaigns.

Short Description: Enhancing keyword relevance and performance.

• Keyword Quality Score
• Keyword Click-Through Rate
• Keyword Ranking
• Keyword Expansion Efficiency

3. Ad Copy Creation and Testing

KRA: Developing compelling ad copies and A/B testing for optimal performance.

Short Description: Improving ad copy engagement and conversion.

• CTR of Ad Copies
• Conversion Rate of Ad Copies
• Ad Copy Relevance Score
• Ad Copy Testing Success Rate

4. Budget Management

KRA: Efficiently managing ad budgets to maximize results within allocated budget.

Short Description: Optimizing budget allocation for campaigns.

• Ad Spend vs. Budget Allocation
• Cost per Acquisition (CPA)
• ROI by Budget Category
• Budget Utilization Efficiency

5. Ad Extensions Utilization

KRA: Implementing and optimizing ad extensions to improve ad visibility and performance.

Short Description: Enhancing ad visibility and user engagement.

• CTR of Ad Extensions
• Conversion Rate with Extensions
• Extension Click-Through Rate
• Extension Performance Comparison

6. Landing Page Optimization

KRA: Enhancing landing page experience to improve ad conversion rates.

Short Description: Improving post-click user experience.

• Landing Page Load Time
• Bounce Rate of Landing Pages
• Conversion Rate of Landing Pages
• Mobile Responsiveness of Landing Pages

7. Geographic Targeting Strategies

KRA: Implementing targeted geographic strategies to reach relevant audiences.

Short Description: Enhancing ad relevance based on location.

• CTR by Geographic Location
• Conversion Rate by Location
• Geotargeting ROI Analysis
• Location-Based Ad Performance Comparison

8. Remarketing Campaign Management

KRA: Creating and optimizing remarketing campaigns for audience re-engagement.

Short Description: Reconnecting with potential customers.

• Remarketing Conversion Rate
• Ad Frequency Cap Management
• ROI of Remarketing Campaigns
• Remarketing Audience Growth Rate

9. Ad Performance Analysis

KRA: Analyzing ad performance data to identify trends and opportunities for optimization.

Short Description: Data-driven decision-making for campaign improvement.

• CTR Trend Analysis
• Conversion Rate Variance Analysis
• Ad Performance Heatmap Analysis
• Competitor Ad Analysis

10. Reporting and Insights

KRA: Generating comprehensive reports with actionable insights for stakeholders.

Short Description: Communicating campaign performance effectively.

• Report Accuracy and Timeliness
• Actionable Insights Provided
• Stakeholder Satisfaction with Reports
• Reported Metrics vs. Business Goals Alignment