Key Responsibility Areas (KRA) & Key Performance Indicators (KPI)
1. Content Creation
KRA: Responsible for creating engaging and SEO-friendly content for the Job Description Guide to attract and retain visitors.
Short Description: Develop compelling content.
- Number of new articles published monthly
- Organic traffic growth rate
- Average time spent on page per visitor
- Conversion rate from content to action
2. Keyword Research and Optimization
KRA: Conduct keyword research and optimize content to improve search engine rankings and visibility.
Short Description: Enhance keyword strategy.
- Keyword ranking improvements on target terms
- Click-through rate (CTR) for targeted keywords
- Percentage of keywords ranking on the first page of search results
- Organic search traffic increase attributed to optimized keywords
3. On-Page SEO Management
KRA: Manage on-page SEO elements such as meta tags, headers, and internal linking to enhance website visibility and user experience.
Short Description: Optimize on-page elements.
- Meta title and description click-through rates
- Internal linking effectiveness for user navigation
- Page load speed for improved user experience
- Number of indexed pages on search engines
4. Backlink Building
KRA: Develop a strategic approach to acquire high-quality backlinks from authoritative websites to boost domain authority and search engine rankings.
Short Description: Enhance backlink profile.
- Number of acquired backlinks from relevant sites
- Domain authority growth through backlink acquisition
- Referral traffic from backlinks generated
- Percentage of do-follow backlinks obtained
5. Performance Analysis and Reporting
KRA: Analyze SEO performance metrics, generate reports, and provide insights for continuous improvement of the Job Description Guide’s SEO strategy.
Short Description: Monitor and report performance.
- Monthly organic traffic trends and fluctuations
- SEO ranking improvements over time
- Click-through rate (CTR) variations on key landing pages
- Conversion rate optimization based on SEO efforts
6. Mobile SEO Optimization
KRA: Implement mobile-friendly SEO practices to enhance the website’s visibility and accessibility on mobile devices.
Short Description: Optimize for mobile.
- Mobile site speed and usability improvements
- Mobile search rankings for targeted keywords
- Percentage of mobile organic traffic growth
- Mobile bounce rate reduction strategies
7. Competitor Analysis
KRA: Conduct competitive analysis to identify opportunities, trends, and strategies to stay ahead in the SEO landscape.
Short Description: Analyze competitors.
- Identification of key competitors and their SEO tactics
- Competitor keyword gap analysis and opportunities identified
- Comparison of backlink profiles with main competitors
- Implementation of strategies based on competitive insights
8. User Experience (UX) Optimization
KRA: Collaborate with UX/UI teams to optimize website usability, navigation, and overall user experience for better SEO performance.
Short Description: Enhance UX for SEO.
- Improvement in website bounce rate and dwell time
- Enhanced navigation leading to reduced exit rates
- Conversion rate optimization through UX enhancements
- Feedback integration for continuous UX improvements
9. Technical SEO Management
KRA: Oversee technical SEO aspects like site structure, canonical tags, and schema markup to ensure optimal crawlability and indexing by search engines.
Short Description: Manage technical SEO.
- Site crawlability improvements and error resolutions
- Structured data implementation for rich snippets in SERPs
- Page load speed optimizations for better user experience
- Search engine indexation rate for new and updated content
10. SEO Strategy Development
KRA: Develop and execute a comprehensive SEO strategy aligned with business goals to drive organic growth and visibility for the Job Description Guide.
Short Description: Strategize SEO initiatives.
- Alignment of SEO goals with overall business objectives
- Implementation of innovative SEO tactics for competitive advantage
- Regular review and adaptation of SEO strategy based on performance data
- ROI analysis of SEO investments and impact on business outcomes
