Good KRA/KPI

Key Responsibility Areas (KRA) & Key Performance Indicators (KPI)

1. Content Creation

KRA: Responsible for creating engaging and SEO-friendly content for the Job Description Guide to attract and retain visitors.

Short Description: Develop compelling content.

• Number of new articles published monthly
• Organic traffic growth rate
• Average time spent on page per visitor
• Conversion rate from content to action

2. Keyword Research and Optimization

KRA: Conduct keyword research and optimize content to improve search engine rankings and visibility.

Short Description: Enhance keyword strategy.

• Keyword ranking improvements on target terms
• Click-through rate (CTR) for targeted keywords
• Percentage of keywords ranking on the first page of search results
• Organic search traffic increase attributed to optimized keywords

3. On-Page SEO Management

KRA: Manage on-page SEO elements such as meta tags, headers, and internal linking to enhance website visibility and user experience.

Short Description: Optimize on-page elements.

• Meta title and description click-through rates
• Internal linking effectiveness for user navigation
• Page load speed for improved user experience
• Number of indexed pages on search engines

4. Backlink Building

KRA: Develop a strategic approach to acquire high-quality backlinks from authoritative websites to boost domain authority and search engine rankings.

Short Description: Enhance backlink profile.

• Number of acquired backlinks from relevant sites
• Domain authority growth through backlink acquisition
• Referral traffic from backlinks generated
• Percentage of do-follow backlinks obtained

5. Performance Analysis and Reporting

KRA: Analyze SEO performance metrics, generate reports, and provide insights for continuous improvement of the Job Description Guide’s SEO strategy.

Short Description: Monitor and report performance.

• Monthly organic traffic trends and fluctuations
• SEO ranking improvements over time
• Click-through rate (CTR) variations on key landing pages
• Conversion rate optimization based on SEO efforts

6. Mobile SEO Optimization

KRA: Implement mobile-friendly SEO practices to enhance the website’s visibility and accessibility on mobile devices.

Short Description: Optimize for mobile.

• Mobile site speed and usability improvements
• Mobile search rankings for targeted keywords
• Percentage of mobile organic traffic growth
• Mobile bounce rate reduction strategies

7. Competitor Analysis

KRA: Conduct competitive analysis to identify opportunities, trends, and strategies to stay ahead in the SEO landscape.

Short Description: Analyze competitors.

• Identification of key competitors and their SEO tactics
• Competitor keyword gap analysis and opportunities identified
• Comparison of backlink profiles with main competitors
• Implementation of strategies based on competitive insights

8. User Experience (UX) Optimization

KRA: Collaborate with UX/UI teams to optimize website usability, navigation, and overall user experience for better SEO performance.

Short Description: Enhance UX for SEO.

• Improvement in website bounce rate and dwell time
• Enhanced navigation leading to reduced exit rates
• Conversion rate optimization through UX enhancements
• Feedback integration for continuous UX improvements

9. Technical SEO Management

KRA: Oversee technical SEO aspects like site structure, canonical tags, and schema markup to ensure optimal crawlability and indexing by search engines.

Short Description: Manage technical SEO.

• Site crawlability improvements and error resolutions
• Structured data implementation for rich snippets in SERPs
• Page load speed optimizations for better user experience
• Search engine indexation rate for new and updated content

10. SEO Strategy Development

KRA: Develop and execute a comprehensive SEO strategy aligned with business goals to drive organic growth and visibility for the Job Description Guide.

Short Description: Strategize SEO initiatives.

• Alignment of SEO goals with overall business objectives
• Implementation of innovative SEO tactics for competitive advantage
• Regular review and adaptation of SEO strategy based on performance data
• ROI analysis of SEO investments and impact on business outcomes