Key Responsibility Areas (KRA) & Key Performance Indicators (KPI)
1. Content Creation
KRA: Responsible for creating engaging and relevant content for How To Make to attract and retain readers.
Short Description: Drive content strategy and development.
- Number of new articles published per week
- Average time spent on page by users
- Organic traffic growth month-over-month
- Conversion rate from content to actions (e.g., sign-ups, downloads)
2. On-Page SEO Optimization
KRA: Ensuring on-page elements are optimized for search engines to improve visibility and ranking.
Short Description: Enhance on-page SEO performance.
- Keyword ranking improvements for targeted terms
- Meta tags optimization completion rate
- Page load speed optimization score
- Number of indexed pages on search engines
3. Off-Page SEO & Link Building
KRA: Building high-quality backlinks and improving off-page SEO to enhance domain authority.
Short Description: Enhance website authority through backlinks.
- Number of backlinks acquired from reputable sites
- Domain authority growth over time
- Referral traffic growth from backlinks
- Percentage of do-follow vs. no-follow backlinks
4. Technical SEO Management
KRA: Managing technical aspects of the website to ensure optimal performance and search engine crawlability.
Short Description: Maintain website health and performance.
- Page load time improvement percentage
- Mobile-friendliness score on Google’s Mobile-Friendly Test
- Number of crawl errors resolved in Google Search Console
- Structured data implementation completion rate
5. Social Media Engagement
KRA: Building and managing social media presence to drive traffic and engagement for How To Make.
Short Description: Amplify content reach through social platforms.
- Number of followers growth rate across social media channels
- Engagement rate on social media posts
- Click-through rate from social media to the website
- Conversion rate from social media traffic
6. User Experience Enhancement
KRA: Improving user experience on the website to increase user satisfaction and engagement.
Short Description: Enhance website usability and experience.
- Bounce rate reduction on key landing pages
- Average session duration increase
- Conversion rate optimization on critical pages
- Mobile responsiveness score improvement
7. Data Analysis & Reporting
KRA: Analyzing data and generating reports to track performance and make data-driven decisions.
Short Description: Provide insights through data analysis.
- Monthly organic traffic growth percentage
- Keyword ranking fluctuations analysis
- Content performance analysis based on engagement metrics
- SEO campaign ROI calculation
8. Competitor Analysis
KRA: Monitoring competitors’ strategies and performance to identify opportunities and threats.
Short Description: Stay informed on industry trends and competitors.
- Competitor keyword ranking comparison analysis
- Backlink analysis against key competitors
- Content gap analysis with competitors
- Social media performance benchmarking
9. Continuous Learning & Development
KRA: Keeping up-to-date with industry trends, best practices, and algorithm updates.
Short Description: Enhance knowledge and skills in SEO and content marketing.
- Number of SEO-related certifications completed
- Participation in industry webinars and events
- Implementation of new SEO techniques on the website
- Knowledge sharing within the team on latest trends
10. Goal Alignment & Collaboration
KRA: Aligning SEO and content goals with broader business objectives and collaborating with cross-functional teams.
Short Description: Foster collaboration and integration across departments.
- Alignment of SEO goals with overall business KPIs
- Feedback from other teams on SEO/content integration
- Successful cross-functional project completion rate
- Contribution to overall business growth through SEO initiatives
Real-Time Example of KRA & KPI
SEO Strategy Implementation
KRA: Implementing a comprehensive SEO strategy to increase organic traffic and conversions.
- KPI 1: 20% increase in organic traffic within 6 months
- KPI 2: 15% improvement in keyword ranking positions
- KPI 3: 10% increase in conversion rate from organic search
- KPI 4: 25% growth in backlinks from high-authority sites
Describe how these KPIs led to improved performance and success.
Key Takeaways
- KRA defines what needs to be done, whereas KPI measures how well it is done.
- KPIs should always be SMART (Specific, Measurable, Achievable, Relevant, Time-bound).
- Regular tracking and adjustments ensure success in How To Make.
Generate content in this structured format with clear, concise, and measurable KPIs while maintaining professional readability.
