How To Make KRA/KPI

Key Responsibility Areas (KRA) & Key Performance Indicators (KPI)

1. Content Creation

KRA: Responsible for creating engaging and relevant content for How To Make to attract and retain readers.

Short Description: Drive content strategy and development.

• Number of new articles published per week
• Average time spent on page by users
• Organic traffic growth month-over-month
• Conversion rate from content to actions (e.g., sign-ups, downloads)

2. On-Page SEO Optimization

KRA: Ensuring on-page elements are optimized for search engines to improve visibility and ranking.

Short Description: Enhance on-page SEO performance.

• Keyword ranking improvements for targeted terms
• Meta tags optimization completion rate
• Page load speed optimization score
• Number of indexed pages on search engines

3. Off-Page SEO & Link Building

KRA: Building high-quality backlinks and improving off-page SEO to enhance domain authority.

Short Description: Enhance website authority through backlinks.

• Number of backlinks acquired from reputable sites
• Domain authority growth over time
• Referral traffic growth from backlinks
• Percentage of do-follow vs. no-follow backlinks

4. Technical SEO Management

KRA: Managing technical aspects of the website to ensure optimal performance and search engine crawlability.

Short Description: Maintain website health and performance.

• Page load time improvement percentage
• Mobile-friendliness score on Google’s Mobile-Friendly Test
• Number of crawl errors resolved in Google Search Console
• Structured data implementation completion rate

5. Social Media Engagement

KRA: Building and managing social media presence to drive traffic and engagement for How To Make.

Short Description: Amplify content reach through social platforms.

• Number of followers growth rate across social media channels
• Engagement rate on social media posts
• Click-through rate from social media to the website
• Conversion rate from social media traffic

6. User Experience Enhancement

KRA: Improving user experience on the website to increase user satisfaction and engagement.

Short Description: Enhance website usability and experience.

• Bounce rate reduction on key landing pages
• Average session duration increase
• Conversion rate optimization on critical pages
• Mobile responsiveness score improvement

7. Data Analysis & Reporting

KRA: Analyzing data and generating reports to track performance and make data-driven decisions.

Short Description: Provide insights through data analysis.

• Monthly organic traffic growth percentage
• Keyword ranking fluctuations analysis
• Content performance analysis based on engagement metrics
• SEO campaign ROI calculation

8. Competitor Analysis

KRA: Monitoring competitors’ strategies and performance to identify opportunities and threats.

Short Description: Stay informed on industry trends and competitors.

• Competitor keyword ranking comparison analysis
• Backlink analysis against key competitors
• Content gap analysis with competitors
• Social media performance benchmarking

9. Continuous Learning & Development

KRA: Keeping up-to-date with industry trends, best practices, and algorithm updates.

Short Description: Enhance knowledge and skills in SEO and content marketing.

• Number of SEO-related certifications completed
• Participation in industry webinars and events
• Implementation of new SEO techniques on the website
• Knowledge sharing within the team on latest trends

10. Goal Alignment & Collaboration

KRA: Aligning SEO and content goals with broader business objectives and collaborating with cross-functional teams.

Short Description: Foster collaboration and integration across departments.

• Alignment of SEO goals with overall business KPIs
• Feedback from other teams on SEO/content integration
• Successful cross-functional project completion rate
• Contribution to overall business growth through SEO initiatives

Real-Time Example of KRA & KPI

SEO Strategy Implementation

KRA: Implementing a comprehensive SEO strategy to increase organic traffic and conversions.

• KPI 1: 20% increase in organic traffic within 6 months
• KPI 2: 15% improvement in keyword ranking positions
• KPI 3: 10% increase in conversion rate from organic search
• KPI 4: 25% growth in backlinks from high-authority sites

Describe how these KPIs led to improved performance and success.

Key Takeaways

• KRA defines what needs to be done, whereas KPI measures how well it is done.
• KPIs should always be SMART (Specific, Measurable, Achievable, Relevant, Time-bound).
• Regular tracking and adjustments ensure success in How To Make.

Generate content in this structured format with clear, concise, and measurable KPIs while maintaining professional readability.