Key Responsibility Areas (KRA) & Key Performance Indicators (KPI)
1. Organic Search Optimization
KRA: Enhancing Icu’s visibility on search engines through organic methods to drive traffic and improve SERP ranking.
Short Description: Improve organic search performance for Icu.
- Organic Traffic Growth Rate
- Keyword Ranking Improvement
- Click-Through Rate (CTR) on Organic Results
- Organic Conversion Rate
2. Content Strategy and Development
KRA: Creating high-quality, relevant, and engaging content for Icu’s target audience to attract and retain visitors.
Short Description: Develop compelling content for Icu’s audience.
- Content Engagement Metrics (Time on Page, Bounce Rate)
- Content Reach and Virality
- Content Conversion Rate
- Content Quality Score
3. On-Page Optimization
KRA: Optimizing on-page elements of Icu’s website to improve user experience, relevance, and search engine visibility.
Short Description: Enhance on-page elements for better SEO performance.
- Page Load Speed
- Mobile-Friendliness Score
- On-Page SEO Score
- Internal Linking Structure
4. Technical SEO Management
KRA: Managing technical aspects of Icu’s website to ensure proper indexing, crawling, and overall site health.
Short Description: Maintain technical SEO integrity for Icu.
- Site Indexing Status
- Crawl Error Resolution Rate
- Structured Data Implementation
- HTTPS Implementation and Security Compliance
5. Local SEO Optimization
KRA: Enhancing Icu’s presence in local search results to attract nearby customers and improve local visibility.
Short Description: Strengthen local SEO for Icu.
- Local Search Ranking Improvement
- Google My Business Performance Metrics
- Local Citation Accuracy and Consistency
- Local Customer Reviews and Ratings
6. Backlink Building and Management
KRA: Acquiring high-quality backlinks to Icu’s website to improve domain authority and search engine credibility.
Short Description: Build and manage backlinks for Icu.
- Backlink Acquisition Rate
- Backlink Quality and Diversity
- Anchor Text Diversity
- Backlink Referral Traffic Contribution
7. SEO Performance Analysis
KRA: Analyzing SEO data and metrics to track performance, identify trends, and make data-driven optimization decisions for Icu.
Short Description: Analyze and optimize SEO performance for Icu.
- SEO Traffic Growth Rate
- Keyword Ranking Trends
- Competitor Analysis and Benchmarking
- SEO Goal Conversion Rate
8. E-commerce SEO Optimization
KRA: Optimizing Icu’s e-commerce platform for search engines to drive online sales and revenue.
Short Description: Improve SEO for Icu’s e-commerce presence.
- Product Page Ranking Improvement
- Cart Abandonment Rate Reduction
- Transactional Keyword Performance
- E-commerce SEO ROI
9. SEO Trend Monitoring and Adaptation
KRA: Staying updated on SEO trends, algorithm changes, and industry best practices to adapt Icu’s SEO strategy accordingly.
Short Description: Stay ahead of SEO trends for Icu.
- SEO Trend Awareness and Implementation
- Algorithm Update Response Time
- Industry Thought Leadership Engagement
- SEO Innovation and Experimentation
10. SEO Reporting and Communication
KRA: Generating comprehensive SEO reports, insights, and communicating with stakeholders to showcase performance and drive alignment for Icu.
Short Description: Report and communicate SEO results effectively for Icu.
- SEO Performance Dashboard Accuracy
- Stakeholder Satisfaction Score
- Actionable Recommendations Implementation Rate
- SEO ROI Communication Effectiveness
