Icu KRA/KPI

Key Responsibility Areas (KRA) & Key Performance Indicators (KPI)

1. Organic Search Optimization

KRA: Enhancing Icu’s visibility on search engines through organic methods to drive traffic and improve SERP ranking.

Short Description: Improve organic search performance for Icu.

• Organic Traffic Growth Rate
• Keyword Ranking Improvement
• Click-Through Rate (CTR) on Organic Results
• Organic Conversion Rate

2. Content Strategy and Development

KRA: Creating high-quality, relevant, and engaging content for Icu’s target audience to attract and retain visitors.

Short Description: Develop compelling content for Icu’s audience.

• Content Engagement Metrics (Time on Page, Bounce Rate)
• Content Reach and Virality
• Content Conversion Rate
• Content Quality Score

3. On-Page Optimization

KRA: Optimizing on-page elements of Icu’s website to improve user experience, relevance, and search engine visibility.

Short Description: Enhance on-page elements for better SEO performance.

• Page Load Speed
• Mobile-Friendliness Score
• On-Page SEO Score
• Internal Linking Structure

4. Technical SEO Management

KRA: Managing technical aspects of Icu’s website to ensure proper indexing, crawling, and overall site health.

Short Description: Maintain technical SEO integrity for Icu.

• Site Indexing Status
• Crawl Error Resolution Rate
• Structured Data Implementation
• HTTPS Implementation and Security Compliance

5. Local SEO Optimization

KRA: Enhancing Icu’s presence in local search results to attract nearby customers and improve local visibility.

Short Description: Strengthen local SEO for Icu.

• Local Search Ranking Improvement
• Google My Business Performance Metrics
• Local Citation Accuracy and Consistency
• Local Customer Reviews and Ratings

6. Backlink Building and Management

KRA: Acquiring high-quality backlinks to Icu’s website to improve domain authority and search engine credibility.

Short Description: Build and manage backlinks for Icu.

• Backlink Acquisition Rate
• Backlink Quality and Diversity
• Anchor Text Diversity
• Backlink Referral Traffic Contribution

7. SEO Performance Analysis

KRA: Analyzing SEO data and metrics to track performance, identify trends, and make data-driven optimization decisions for Icu.

Short Description: Analyze and optimize SEO performance for Icu.

• SEO Traffic Growth Rate
• Keyword Ranking Trends
• Competitor Analysis and Benchmarking
• SEO Goal Conversion Rate

8. E-commerce SEO Optimization

KRA: Optimizing Icu’s e-commerce platform for search engines to drive online sales and revenue.

Short Description: Improve SEO for Icu’s e-commerce presence.

• Product Page Ranking Improvement
• Cart Abandonment Rate Reduction
• Transactional Keyword Performance
• E-commerce SEO ROI

9. SEO Trend Monitoring and Adaptation

KRA: Staying updated on SEO trends, algorithm changes, and industry best practices to adapt Icu’s SEO strategy accordingly.

Short Description: Stay ahead of SEO trends for Icu.

• SEO Trend Awareness and Implementation
• Algorithm Update Response Time
• Industry Thought Leadership Engagement
• SEO Innovation and Experimentation

10. SEO Reporting and Communication

KRA: Generating comprehensive SEO reports, insights, and communicating with stakeholders to showcase performance and drive alignment for Icu.

Short Description: Report and communicate SEO results effectively for Icu.

• SEO Performance Dashboard Accuracy
• Stakeholder Satisfaction Score
• Actionable Recommendations Implementation Rate
• SEO ROI Communication Effectiveness