In Store Promoter KRA/KPI

Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for In Store Promoter

1. Sales Performance

KRA: Drive sales and revenue through effective in-store promotions.

Short Description: Increase sales through promotional activities.

• Number of units sold
• Sales revenue generated
• Conversion rate of promotions
• Increase in average transaction value

2. Customer Engagement

KRA: Engage with customers to enhance their shopping experience.

Short Description: Create positive customer interactions.

• Number of customer interactions
• Customer satisfaction ratings
• Feedback received from customers
• Repeat customer rate

3. Product Knowledge

KRA: Have in-depth knowledge about promoted products to assist customers effectively.

Short Description: Demonstrate strong product knowledge.

• Product knowledge assessment scores
• Accuracy in product recommendations
• Customer queries resolved satisfactorily
• Training completion rates

4. Merchandising and Display

KRA: Maintain attractive product displays to attract customer attention.

Short Description: Create visually appealing displays.

• Display change frequency
• Visual merchandising ratings
• Impact of displays on sales
• Consistency in display standards

5. Promotional Event Management

KRA: Plan and execute promotional events to drive foot traffic and sales.

Short Description: Organize successful promotional events.

• Event attendance numbers
• Sales during promotional events
• Feedback from event attendees
• ROI of promotional events

6. Inventory Management

KRA: Monitor and manage product inventory levels for effective promotions.

Short Description: Ensure optimal inventory levels for promotions.

• Inventory turnover rate
• Stockout instances during promotions
• Accuracy of inventory counts
• Reduction in excess inventory

7. Reporting and Analysis

KRA: Provide regular reports and analysis on promotion performance and customer feedback.

Short Description: Analyze promotion outcomes and customer responses.

• Timeliness of reports submission
• Insights generated from analysis
• Actionable recommendations based on analysis
• Improvements in promotion strategies based on data

8. Brand Representation

KRA: Represent the brand positively and consistently during interactions with customers.

Short Description: Uphold brand image and values.

• Brand perception surveys
• Consistency in brand messaging
• Customer loyalty influenced by brand representation
• Brand recall among customers

9. Compliance and Training

KRA: Adhere to company policies and undergo necessary training for skill enhancement.

Short Description: Ensure compliance and continuous learning.

• Completion of compliance training modules
• Adherence to company policies and guidelines
• Feedback from mystery shopper audits
• Training effectiveness on performance improvement

10. Team Collaboration

KRA: Collaborate with colleagues and team members for achieving common goals.

Short Description: Foster teamwork and collaboration.

• Teamwork ratings from colleagues
• Contribution to team projects and initiatives
• Resolution of conflicts within the team
• Team performance improvement over time

Real-Time Example of KRA & KPI

Example: Driving Sales Performance

KRA: Increasing sales through proactive customer engagement and effective product promotion strategies.

• KPI 1: 10% increase in sales revenue within 3 months.
• KPI 2: Conversion rate of promoted products reaches 20% by the end of the quarter.
• KPI 3: Average transaction value increases by 15% compared to the previous quarter.
• KPI 4: Achieve a customer satisfaction rating of 90% related to sales interactions.

These KPIs led to improved sales performance and customer satisfaction, showcasing the effectiveness of the In Store Promoter in driving business outcomes.

Key Takeaways

• KRA defines what needs to be done, whereas KPI measures how well it is done.
• KPIs should always be SMART (Specific, Measurable, Achievable, Relevant, Time-bound).
• Regular tracking and adjustments ensure success in In Store Promoter role.

This structured content format provides clear, concise, and measurable KPIs for evaluating performance in the In Store Promoter position.