Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for In Store Promoter
1. Sales Performance
KRA: Drive sales and revenue through effective in-store promotions.
Short Description: Increase sales through promotional activities.
- Number of units sold
- Sales revenue generated
- Conversion rate of promotions
- Increase in average transaction value
2. Customer Engagement
KRA: Engage with customers to enhance their shopping experience.
Short Description: Create positive customer interactions.
- Number of customer interactions
- Customer satisfaction ratings
- Feedback received from customers
- Repeat customer rate
3. Product Knowledge
KRA: Have in-depth knowledge about promoted products to assist customers effectively.
Short Description: Demonstrate strong product knowledge.
- Product knowledge assessment scores
- Accuracy in product recommendations
- Customer queries resolved satisfactorily
- Training completion rates
4. Merchandising and Display
KRA: Maintain attractive product displays to attract customer attention.
Short Description: Create visually appealing displays.
- Display change frequency
- Visual merchandising ratings
- Impact of displays on sales
- Consistency in display standards
5. Promotional Event Management
KRA: Plan and execute promotional events to drive foot traffic and sales.
Short Description: Organize successful promotional events.
- Event attendance numbers
- Sales during promotional events
- Feedback from event attendees
- ROI of promotional events
6. Inventory Management
KRA: Monitor and manage product inventory levels for effective promotions.
Short Description: Ensure optimal inventory levels for promotions.
- Inventory turnover rate
- Stockout instances during promotions
- Accuracy of inventory counts
- Reduction in excess inventory
7. Reporting and Analysis
KRA: Provide regular reports and analysis on promotion performance and customer feedback.
Short Description: Analyze promotion outcomes and customer responses.
- Timeliness of reports submission
- Insights generated from analysis
- Actionable recommendations based on analysis
- Improvements in promotion strategies based on data
8. Brand Representation
KRA: Represent the brand positively and consistently during interactions with customers.
Short Description: Uphold brand image and values.
- Brand perception surveys
- Consistency in brand messaging
- Customer loyalty influenced by brand representation
- Brand recall among customers
9. Compliance and Training
KRA: Adhere to company policies and undergo necessary training for skill enhancement.
Short Description: Ensure compliance and continuous learning.
- Completion of compliance training modules
- Adherence to company policies and guidelines
- Feedback from mystery shopper audits
- Training effectiveness on performance improvement
10. Team Collaboration
KRA: Collaborate with colleagues and team members for achieving common goals.
Short Description: Foster teamwork and collaboration.
- Teamwork ratings from colleagues
- Contribution to team projects and initiatives
- Resolution of conflicts within the team
- Team performance improvement over time
Real-Time Example of KRA & KPI
Example: Driving Sales Performance
KRA: Increasing sales through proactive customer engagement and effective product promotion strategies.
- KPI 1: 10% increase in sales revenue within 3 months.
- KPI 2: Conversion rate of promoted products reaches 20% by the end of the quarter.
- KPI 3: Average transaction value increases by 15% compared to the previous quarter.
- KPI 4: Achieve a customer satisfaction rating of 90% related to sales interactions.
These KPIs led to improved sales performance and customer satisfaction, showcasing the effectiveness of the In Store Promoter in driving business outcomes.
Key Takeaways
- KRA defines what needs to be done, whereas KPI measures how well it is done.
- KPIs should always be SMART (Specific, Measurable, Achievable, Relevant, Time-bound).
- Regular tracking and adjustments ensure success in In Store Promoter role.
This structured content format provides clear, concise, and measurable KPIs for evaluating performance in the In Store Promoter position.
