Development Dba KRA/KPI

Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Inbound Marketing Specialist

1. Content Strategy Development

KRA: Develop an effective content strategy to drive inbound traffic and engagement.

Short Description: Crafting content plans for optimal audience reach.

• Organic Traffic Growth Rate
• Engagement Rate on Content
• Conversion Rate from Content
• SEO Keyword Ranking Improvement

2. Social Media Management

KRA: Manage and optimize social media channels for brand visibility and lead generation.

Short Description: Enhancing brand presence on social platforms.

• Social Media Follower Growth
• Click-through Rate on Social Posts
• Social Engagement Metrics
• Lead Generation from Social Media

3. Website Optimization

KRA: Optimize website for improved user experience and conversion rates.

Short Description: Enhancing website performance for better results.

• Page Load Speed
• Bounce Rate Reduction
• Conversion Rate Optimization
• Mobile Responsiveness Metrics

4. Email Marketing Campaigns

KRA: Develop and execute email marketing campaigns for lead nurturing and conversion.

Short Description: Implementing targeted email strategies.

• Email Open Rate
• Click-through Rate on Emails
• Conversion Rate from Emails
• Subscriber Growth Rate

5. SEO Implementation

KRA: Implement SEO best practices to improve search engine rankings and organic traffic.

Short Description: Enhancing visibility through search optimization.

• Organic Search Traffic Growth
• Keyword Ranking Improvement
• Backlink Acquisition
• On-page SEO Effectiveness

6. Lead Generation Strategies

KRA: Develop lead generation strategies to increase quality leads for the sales funnel.

Short Description: Generating leads through targeted campaigns.

• Lead Quality Metrics
• Lead Conversion Rate
• Lead Acquisition Cost
• Lead Nurturing Effectiveness

7. Data Analysis and Reporting

KRA: Analyze data to track performance and provide actionable insights for optimization.

Short Description: Leveraging data for informed decision-making.

• ROI of Marketing Campaigns
• Marketing Qualified Leads (MQLs)
• Customer Acquisition Cost (CAC)
• Marketing Attribution Analysis

8. Competitor Analysis

KRA: Conduct competitor analysis to identify opportunities and stay ahead in the market.

Short Description: Monitoring competitor strategies for strategic advantage.

• Competitor Benchmarking Metrics
• Market Share Growth
• Competitor Keyword Analysis
• Competitive Content Gap Analysis

9. Campaign Performance Evaluation

KRA: Evaluate the performance of marketing campaigns to optimize for better results.

Short Description: Assessing campaign effectiveness for continuous improvement.

• ROI on Campaigns
• Conversion Rate by Campaign
• Cost per Acquisition (CPA)
• Customer Lifetime Value (CLV)

10. Marketing Automation

KRA: Implement marketing automation tools to streamline processes and enhance efficiency.

Short Description: Automating repetitive tasks for improved productivity.

• Automation Workflow Efficiency
• Email Marketing Automation Metrics
• Lead Scoring Accuracy
• Personalization Effectiveness