Information Manager KRA/KPI

Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Information Manager

1. Content Strategy

KRA: Developing and implementing an effective content strategy to drive organic traffic and engagement.

Short Description: Strategic content planning and execution.

• Monthly organic traffic growth rate
• Engagement metrics (CTR, time on page)
• Content ROI (leads generated from content)
• Keyword ranking improvement

2. Website Optimization

KRA: Ensuring the website is optimized for search engines and user experience.

Short Description: Website SEO and UX enhancement.

• Page load speed
• Mobile responsiveness
• Organic search visibility
• Conversion rate optimization

3. Data Analysis

KRA: Analyzing data to identify trends, opportunities, and areas for improvement.

Short Description: Data-driven decision-making.

• Traffic sources analysis
• Conversion funnel analysis
• Content performance metrics
• Competitor analysis

4. Backlink Strategy

KRA: Building a robust backlink profile to improve domain authority and search rankings.

Short Description: Backlink acquisition and management.

• Number of high-quality backlinks acquired
• Domain authority growth
• Referral traffic from backlinks
• Backlink quality score

5. Social Media Management

KRA: Managing social media platforms to enhance brand visibility and engagement.

Short Description: Social media marketing and community building.

• Social media follower growth
• Engagement rate on social posts
• Referral traffic from social media
• Brand sentiment analysis

6. On-Page SEO Optimization

KRA: Optimizing on-page elements for improved search engine visibility and user experience.

Short Description: On-page content and technical SEO.

• Meta tags optimization
• Internal linking structure
• Schema markup implementation
• Page indexing and crawlability

7. Reporting and Monitoring

KRA: Generating regular reports and monitoring key metrics to track performance and make data-driven decisions.

Short Description: Performance tracking and reporting.

• Monthly traffic and conversion reports
• SEO audit findings implementation rate
• Goal completion rate tracking
• Competitor benchmarking analysis

8. Local SEO Optimization

KRA: Optimizing local search presence to drive traffic and leads from specific geographic regions.

Short Description: Local SEO strategy implementation.

• Local business listings accuracy
• Local keyword ranking improvement
• Local reviews and ratings management
• Local search visibility growth

9. Content Promotion

KRA: Strategizing and executing content promotion campaigns to reach a wider audience and drive traffic.

Short Description: Content amplification and distribution.

• Content shares and mentions
• Referral traffic from promotional channels
• CTR on promoted content
• Engagement metrics on promoted posts

10. Continuous Learning and Development

KRA: Staying updated with the latest SEO trends, tools, and best practices to enhance skills and knowledge.

Short Description: Professional growth and skill enhancement.

• Number of SEO training sessions attended
• Implementation of new SEO strategies
• SEO certification achievements
• Knowledge sharing within the team