Ad Posting Job Description Overview
As an Ad Poster, you play a critical role in the digital marketing landscape by ensuring the visibility and reach of our online advertisements. Your work directly impacts the company’s success by driving traffic, generating leads, and enhancing brand awareness. Collaboration with marketing, sales, and content teams is essential to align ad strategies with company goals. Staying abreast of industry trends, algorithm changes, and user behavior is vital for optimizing ad performance. Key stakeholders you engage with include marketing managers, content creators, and data analysts. Success in this role is measured by ad engagement metrics, conversion rates, and ROI.
Key Responsibilities
- Project Planning and Execution: You will be responsible for strategizing, scheduling, and executing ad campaigns across various platforms to maximize reach and impact.
- Problem-Solving and Decision-Making: Addressing ad performance issues, optimizing targeting, and making data-driven decisions to enhance ad effectiveness.
- Collaboration with Cross-Functional Teams: Working closely with marketing, creative, and analytics teams to align ad strategies with overall marketing objectives.
- Leadership and Mentorship: Providing guidance and support to junior ad posters, fostering a culture of continuous learning and improvement.
- Process Improvement and Innovation: Identifying opportunities to streamline ad posting processes, test new ad formats, and implement innovative ad strategies.
- Technical or Customer-Facing Responsibilities: Handling ad placements, monitoring ad performance, and addressing customer inquiries related to ad content.
Required Skills and Qualifications
- Technical Skills: Proficiency in ad platforms like Google Ads, Facebook Ads, and LinkedIn Ads. Knowledge of ad scheduling, targeting, and optimization techniques.
- Educational Requirements: Bachelor’s degree in Marketing, Advertising, or related field.
- Experience Level: 2+ years of experience in digital marketing with a focus on ad posting. Experience in A/B testing and performance analysis.
- Soft Skills: Strong communication skills, analytical thinking, attention to detail, and a collaborative mindset.
- Industry Knowledge: Understanding of digital marketing trends, SEO principles, and ad compliance regulations.
Preferred Qualifications
- Experience in managing ad campaigns for e-commerce businesses.
- Holding Google Ads or Facebook Blueprint certifications.
- Familiarity with programmatic advertising and ad retargeting strategies.
- Demonstrated success in scaling ad campaigns and driving revenue growth.
- Participation in industry webinars, workshops, or digital marketing forums.
- Additional proficiency in foreign languages for global ad targeting.
Compensation and Benefits
- Base Salary: Competitive salary based on experience and skills.
- Bonuses & Incentives: Performance-based bonuses tied to ad campaign outcomes.
- Health & Wellness: Comprehensive health insurance coverage.
- Retirement Plans: 401k plan with employer matching.
- Paid Time Off: Generous vacation and sick leave allowances.
- Career Growth: Opportunities for training, certifications, and career advancement.
Application Process
Applying for the Ad Posting role is a multi-stage process designed to assess your qualifications and fit for the position:
- Submitting Your Application: Please submit your resume and cover letter through our online application portal.
- Initial Screening: Our HR team will review your application and reach out to schedule a screening interview to discuss your experience and skills.
- Technical and Skills Assessment: Depending on the role, you may be required to complete a practical assessment to demonstrate your ad posting capabilities.
- Final Interview: Successful candidates from the assessment stage will interview with the hiring manager to evaluate your fit with the team and company culture.
- Offer and Onboarding: If selected, you will receive a formal offer to join our team, followed by an onboarding process to help you integrate smoothly into your new role.
