“Job Description of Head of Marketing”

Job Description of Head of Marketing

A head of marketing is responsible for planning and execution of an organization’s marketing activities. The head or director of marketing is tasked with defining and delivering the overall strategy and direction for the organization. This includes developing and managing the company’s brand, product marketing, lead generation activities, and customer communication.

Job Brief

• Develop an overall marketing strategy for the organization.
• Identify customer needs and develop sales plans to meet them.
• Manage marketing budget and allocate resources efficiently.
• Lead, develop and mentor the marketing team.
• Supervise team activities and ensure goals are achieved.

Responsibilities

• Develop Strategically: Develop comprehensive marketing plans and strategies that are aligned with the organization’s goals. Monitor changes in the industry and anticipated developments.
• Lead Teams: Lead and motivate the marketing team to ensure they are reaching designated objectives. Provide training and professional development opportunities and manage team dynamics.
• Define Objectives: Define measurable objectives and establish goals for the marketing team.
• Analyze Campaigns:Analyze the performance of ongoing marketing campaigns and generate reports for management.
• Manage Brand:Manage and implement activities related to maintaining the organization’s brand.

Requirements and Skills

• Degree: Bachelor’s degree or higher preferred with a major in marketing or related field.
• Experience: At least five years of marketing experience in a similar position.
• Leadership: Strong leadership and time management skills along with the ability to motivate team.
• Organizational: Excellent organizational and multitasking abilities.
• Communication: Exceptional verbal and written communication skills. Ability to speak publicly.

Also, See: Superworks Job Description