Junior Media Planner Job Description Overview
As a Junior Media Planner, you will play a crucial role in the Media/Advertising sector, contributing significantly to the company’s success by strategically planning and executing media campaigns. Your work will directly impact team collaboration and company goals by ensuring effective communication and alignment across various departments. In this dynamic industry, staying ahead of major innovations, challenges, and trends is essential for success. You will interact with key stakeholders such as clients, creative teams, and media vendors, holding a pivotal position within the company structure. Success in this role is measured through key performance indicators (KPIs) like campaign reach, engagement rates, and return on investment.
Key Responsibilities
- Project Planning and Execution: Your role involves meticulously planning, scheduling, and executing media projects to ensure seamless delivery of campaigns within set timelines and budgets.
- Problem-Solving and Decision-Making: You will tackle challenges related to media placements, target audience engagement, and optimizing campaign performance, requiring strategic decision-making skills.
- Collaboration with Cross-Functional Teams: Interact with creative, marketing, and analytics teams to align on campaign objectives, messaging, and performance tracking, fostering a collaborative work environment.
- Leadership and Mentorship: While in a junior role, you may have opportunities to lead small projects, mentor interns, or assist in team management tasks to develop your leadership skills.
- Process Improvement and Innovation: Continuously seek ways to innovate media planning processes, explore new technologies, and implement best practices to drive efficiency and effectiveness.
- Technical or Customer-Facing Responsibilities: Manage relationships with media vendors, analyze ad performance metrics, and provide insights to clients on campaign effectiveness, enhancing the client-facing aspect of the role.
Required Skills and Qualifications
- Technical Skills: Proficiency in media planning tools, ad serving platforms, data analytics software, graphic design software, and familiarity with programmatic advertising technologies.
- Educational Requirements: Bachelor’s degree in Marketing, Advertising, Communications, or related field; certifications in media planning or digital marketing are a plus.
- Experience Level: 1-2 years of experience in media planning, advertising agency experience preferred, familiarity with digital marketing channels, and campaign optimization strategies.
- Soft Skills: Strong communication skills, problem-solving abilities, adaptability to fast-paced environments, leadership potential, and a collaborative mindset.
- Industry Knowledge: Understanding of media buying processes, market trends, advertising regulations, and consumer behavior insights to drive effective media strategies.
Preferred Qualifications
- Experience in managing media campaigns for diverse industries, including retail, technology, or healthcare sectors.
- Holding certifications in Google Ads, Facebook Blueprint, or other digital advertising platforms; completed leadership training programs or specialized courses in media planning.
- Familiarity with emerging trends in AI-driven advertising, automation tools for media buying, or experience with industry-specific technologies like Demand-Side Platforms (DSPs).
- Demonstrated success in scaling media operations across multiple markets, implementing process improvements that led to cost savings or efficiency gains.
- Participation in industry conferences, speaker panels discussing media trends, or published articles on media planning strategies.
- Additional foreign language proficiency, especially in markets where global media campaigns are executed, to enhance cross-cultural communication.
Compensation and Benefits
- Base Salary: Competitive salary commensurate with experience and industry standards.
- Bonuses & Incentives: Performance-based bonuses, profit-sharing opportunities, and stock options based on individual and team achievements.
- Health & Wellness: Comprehensive medical, dental, and vision insurance coverage, wellness programs, and mental health resources.
- Retirement Plans: 401k retirement plan with employer matching, pension schemes, and investment options for long-term financial security.
- Paid Time Off: Generous vacation days, sick leave, parental leave policies, and personal days for work-life balance and personal well-being.
- Career Growth: Training programs, workshops, courses, mentorship opportunities, and professional development resources to support your career advancement within the company.
Application Process
Thank you for considering a career as a Junior Media Planner with us. Here’s what to expect when applying for this position:
- Submitting Your Application: To apply, please submit your resume and a tailored cover letter through our online application portal, highlighting your relevant experience and skills.
- Initial Screening: Our HR team will review all applications and reach out to qualified candidates for an initial screening interview to discuss their background and fit for the role.
- Technical and Skills Assessment: Depending on the role, candidates may be required to complete a technical test, case study, or demonstrate their media planning skills to assess their capabilities.
- Final Interview: Successful candidates from the assessment stage will be invited for a final interview with the hiring manager to evaluate their potential contributions to the team and company culture.
- Offer and Onboarding: Upon selection, candidates will receive a formal offer detailing compensation and benefits, followed by a comprehensive onboarding process to integrate smoothly into the team.
