Media Buyer Job Description
A Media Buyer is responsible for purchasing advertising space in various media channels, such as television, radio, digital, print, and social media, to effectively reach target audiences. They negotiate ad placements, manage budgets, and analyze campaign performance to ensure optimal results.
- Develop and execute media buying strategies across multiple channels.
- Negotiate rates and placements with media vendors.
- Monitor and analyze the performance of ad campaigns to optimize results.
Responsibilities
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- Conduct market research to identify the best media platforms for advertising.
- Plan and execute media campaigns to meet clients’ objectives.
- Track and report on media expenditures and performance metrics.
- Maintain relationships with media vendors and negotiate the best deals.
- Collaborate with creative teams to ensure ad content aligns with media strategies.
Requirements and Skills
- Bachelor’s degree in Marketing, Advertising, or related field.
- Experience in media buying or planning roles.
- Strong negotiation skills and knowledge of media landscape.
- Proficiency in data analysis and performance tracking tools.
- Ability to manage budgets and optimize spending for maximum impact.
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