“Performance Marketing Job Description”

What is Performance Marketing?

Performance marketing is an online marketing model which focuses on providing businesses the ability to measure, analyze, and optimize campaigns to maximize return on investment (ROI). It’s essentially a pay-for-performance model in which marketers pay partners for advertising or customer acquisition that results in sales, leads, or other desired outcomes.

Performance Marketing Job Description

Performance marketers are responsible for setting up and optimizing digital campaigns to drive awareness, leads, and customers. The duties of a performance marketer include, but are not limited to the following:

• Set up and manage campaigns: Performance marketers must create and launch campaigns across digital channels such as search, display, video, and email. They must optimize campaigns to improve the return on ad spend (ROAS).
• Analyze and report on results: Performance marketers must track, analyze, and optimize campaigns to ensure they are delivering the desired return on investment. They must report on key performance indicators (KPIs), such as clicks, impressions, and cost per acquisition.
• Collaborate with stakeholders: Performance marketers must work with other stakeholders, such as designers, copywriters, and web developers, to ensure campaigns are successful. They must collaborate with their team and other departments to share best practices and ensure that campaigns are efficient and effective.

Job Brief

• Plan and manage digital campaigns.
• Optimize campaigns to improve ROAS.
• Track, analyze, and report on campaigns.
• Collaborate with other departments.
• Stay up to date with the latest trends in performance marketing.

Responsibilities

• Set up, optimize, and manage campaigns.
• Analyze campaign data and report on the performance of digital channels.
• Identify trends and insights and optimize campaigns accordingly.
• Stay up to date with the latest trends and best practices in performance marketing.
• Collaborate with other departments, such as design and web development, to ensure campaigns are successful.
• Present results to stakeholders.

Requirements and Skills

• Experience managing digital campaigns.
• Knowledge of performance metrics and KPIs.
• Analytical and problem-solving skills.
• Strong written and verbal communication skills.
• Attention to detail.
• Experience with web analytics tools.