PPC Manager Job Description
A PPC (Pay-Per-Click) Manager oversees and manages online advertising campaigns to drive traffic, increase brand awareness, and achieve business goals. The role involves strategizing, executing, and optimizing PPC campaigns across various platforms, such as Google Ads and Bing Ads.
PPC Manager Job Description
- Develop and implement PPC strategies to meet company objectives.
- Manage and optimize PPC campaigns across different platforms.
- Analyze performance data and adjust campaigns to improve ROI.
Responsibilities
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- Create and manage PPC campaigns on Google Ads, Bing Ads, and other platforms.
- Conduct keyword research to identify new opportunities for campaign growth.
- Monitor and analyze campaign performance using analytics tools.
- Adjust bidding strategies and ad copy to optimize ad performance.
- Prepare and present regular reports on PPC campaign results.
Requirements and Skills
- Proven experience as a PPC Manager or similar role.
- In-depth knowledge of Google Ads, Bing Ads, and other PPC platforms.
- Strong analytical skills and proficiency in using analytics tools.
- Experience in creating and optimizing ad copy and landing pages.
- Excellent communication and project management skills.
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