Social Media Coordinator Job Description Overview
As a Social Media Coordinator, you will play a pivotal role in the Marketing team by managing and executing social media strategies to enhance the company’s online presence and engage with the target audience effectively. Your contributions will directly impact brand visibility, customer engagement, and overall marketing success. This role fosters team collaboration through content creation, analytics interpretation, and campaign optimization. Keeping abreast of industry trends, algorithm changes, and emerging platforms is crucial for staying competitive. You will interact with marketing, content, design, and analytics teams, reporting to the Marketing Manager. Success in this role is measured by metrics such as engagement rates, follower growth, website traffic from social channels, and lead generation conversions.
Key Responsibilities
- Project Planning and Execution: You will be responsible for creating social media content calendars, scheduling posts, and ensuring timely execution of campaigns across platforms like Facebook, Instagram, Twitter, and LinkedIn.
- Problem-Solving and Decision-Making: Addressing engagement issues, handling negative feedback, and making data-driven decisions based on social media analytics to optimize performance are key aspects of this role.
- Collaboration with Cross-Functional Teams: Working closely with content creators, graphic designers, marketing managers, and analytics teams to align social media strategies with overall marketing goals and campaigns.
- Leadership and Mentorship: Providing guidance to junior team members, interns, or freelancers involved in social media projects and fostering a collaborative and innovative work environment.
- Process Improvement and Innovation: Constantly seeking ways to improve social media strategies, experiment with new content formats, and implement innovative techniques to drive audience engagement and growth.
- Technical or Customer-Facing Responsibilities: Engaging with customers on social media, handling inquiries, comments, and messages professionally, and utilizing social media management tools for scheduling, monitoring, and reporting.
Required Skills and Qualifications
- Technical Skills: Proficiency in social media platforms, analytics tools (e.g., Google Analytics, social media insights), content management systems, graphic design software, and email marketing platforms.
- Educational Requirements: Bachelor’s degree in Marketing, Communications, Digital Media, or related field. Certifications in Social Media Marketing or Digital Marketing would be advantageous.
- Experience Level: Minimum of 2-3 years of experience in social media management, preferably in a similar industry or agency setting. Experience with campaign management, influencer collaborations, and paid social advertising is highly desirable.
- Soft Skills: Strong communication skills, creative thinking, problem-solving abilities, adaptability to changing trends, leadership qualities, and a passion for staying updated on social media best practices.
- Industry Knowledge: Understanding of social media algorithms, content optimization, SEO principles, and compliance with data privacy regulations (e.g., GDPR, CCPA) relevant to social media marketing.
Preferred Qualifications
- Experience in managing social media for e-commerce brands.
- Holding advanced certifications in Social Media Strategy or Community Management.
- Familiarity with AI tools for social media analytics and automation.
- Demonstrated experience in scaling social media operations for global markets.
- Participation in social media marketing conferences or published thought leadership articles.
- Additional proficiency in a foreign language for international audience engagement.
Compensation and Benefits
- Base Salary: Competitive salary range based on experience and qualifications.
- Bonuses & Incentives: Performance-based bonuses and opportunities for career advancement.
- Health & Wellness: Comprehensive health, dental, and vision insurance plans.
- Retirement Plans: 401k plan with employer matching contributions.
- Paid Time Off: Generous vacation, sick leave, and paid holidays.
- Career Growth: Ongoing training programs, mentorship opportunities, and professional development resources.
Application Process
Thank you for your interest in the Social Media Coordinator position. Here is what to expect during the application process:
- Submitting Your Application: Please submit your resume and cover letter through our online application portal.
- Initial Screening: Our HR team will review applications and reach out to qualified candidates for a screening interview.
- Technical and Skills Assessment: Shortlisted candidates may be required to complete a social media strategy case study.
- Final Interview: Successful candidates will be invited for a final interview with the hiring manager and team members.
- Offer and Onboarding: The selected candidate will receive a formal job offer, followed by an onboarding process to welcome you to our team.
