Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Journalist
1. Content Creation
KRA: Develop engaging and informative content for various platforms to attract and retain audience interest.
Short Description: Crafting compelling stories and articles.
- Number of articles published per week/month
- Engagement metrics (likes, shares, comments)
- SEO performance of content
- Quality assessment scores
2. Research and Investigation
KRA: Conduct in-depth research to uncover newsworthy stories and verify information for accuracy.
Short Description: Uncovering the truth behind the news.
- Number of exclusive stories uncovered
- Accuracy rate of information reported
- Recognition from peers or industry awards
- Impact of investigative pieces on audience engagement
3. Interviewing and Reporting
KRA: Conduct interviews with key figures and report on events with clarity and objectivity.
Short Description: Bringing stories to life through interviews.
- Number of interviews conducted per month
- Quality of questions asked during interviews
- Accuracy of reported information from interviews
- Audience feedback on interview-based content
4. Social Media Management
KRA: Manage and grow social media presence to promote journalistic work and engage with followers.
Short Description: Building a strong online community.
- Growth in social media followers and engagement rates
- Consistency in posting schedules
- Relevance and variety of content shared
- Conversion rates from social media to website visits
5. Fact-Checking and Accuracy
KRA: Ensure all information presented is factually accurate and sourced from reliable channels.
Short Description: Upholding journalistic integrity.
- Accuracy rate of published content
- Number of corrections issued per month
- Feedback from fact-checking team or editors
- Trust and credibility ratings from audience surveys
6. Multimedia Storytelling
KRA: Utilize multimedia elements such as videos, infographics, and podcasts to enhance storytelling.
Short Description: Engaging audiences through various media formats.
- Number of multimedia pieces produced per quarter
- Engagement metrics specific to multimedia content
- Quality of multimedia production (audio, visual, design)
- Audience feedback on multimedia storytelling effectiveness
7. Audience Engagement
KRA: Interact with the audience through comments, forums, and feedback to build a loyal readership.
Short Description: Fostering a sense of community with readers.
- Response time to audience queries and comments
- Number of reader interactions per week/month
- Retention rate of returning readers
- Surveys on audience satisfaction and engagement levels
8. Crisis Reporting
KRA: Cover breaking news and crisis situations with speed, accuracy, and sensitivity.
Short Description: Reporting under pressure during critical events.
- Speed of reporting during crisis situations
- Accuracy of information provided during breaking news coverage
- Feedback from experts or authorities on crisis reporting quality
- Audience trust levels during crisis coverage
9. Collaboration and Networking
KRA: Collaborate with other journalists, experts, and sources to enhance the depth and breadth of reporting.
Short Description: Building professional relationships for better storytelling.
- Number of collaborations with external partners per quarter
- Feedback from peers on collaborative efforts
- Recognition from industry for collaborative projects
- Impact of collaborations on audience engagement and reach
10. Professional Development
KRA: Continuously improve skills, knowledge, and industry awareness to stay relevant and competitive.
Short Description: Commitment to lifelong learning and growth.
- Completion of relevant training courses or certifications
- Attendance at industry conferences or workshops
- Feedback from performance reviews on skill enhancement
- Application of new knowledge in journalistic work
