Key Responsibility Areas (KRAs) & Key Performance Indicators (KPIs) for LinkedIn
1. Content Creation and Curation
KRA: Responsible for creating and curating engaging content to drive audience engagement on LinkedIn.
Short Description: Content strategy and development.
- Number of content pieces published per week/month
- Engagement rate per post (likes, comments, shares)
- Click-through rate to website from LinkedIn posts
- Conversion rate from LinkedIn traffic
2. Audience Growth and Engagement
KRA: Growing and engaging the LinkedIn audience through targeted strategies.
Short Description: Building and nurturing the LinkedIn community.
- Monthly growth rate in followers
- Engagement rate compared to industry benchmarks
- Number of interactions with the audience per week/month
- Feedback and sentiment analysis from the audience
3. Brand Positioning and Awareness
KRA: Enhancing brand visibility and positioning on LinkedIn to increase awareness.
Short Description: Strengthening brand presence.
- Brand mentions and share of voice on LinkedIn
- Reach and impressions of branded content
- Brand sentiment analysis and perception improvement
- Partnerships and collaborations for brand exposure
4. Lead Generation and Conversion
KRA: Generating leads and converting them into clients or customers through LinkedIn efforts.
Short Description: Driving business leads and conversions.
- Number of leads generated from LinkedIn campaigns
- Conversion rate of leads to sales on LinkedIn
- Revenue attributed to LinkedIn marketing efforts
- ROI of LinkedIn lead generation campaigns
5. Data Analysis and Optimization
KRA: Analyzing data from LinkedIn activities to optimize strategies for better performance.
Short Description: Data-driven decision-making for LinkedIn.
- Click-through rate optimization on posts
- Conversion rate optimization on LinkedIn ads
- Performance comparison of different content types/formats
- Adjustments based on A/B testing results
6. Thought Leadership Development
KRA: Establishing individuals or the organization as thought leaders in the industry through LinkedIn content.
Short Description: Thought leadership cultivation.
- Number of speaking opportunities secured through LinkedIn presence
- Recognition and awards received based on LinkedIn contributions
- Engagement with industry influencers and leaders on LinkedIn
- Consistency in sharing valuable insights and expertise
7. Employee Advocacy Program Management
KRA: Overseeing and enhancing the employee advocacy program on LinkedIn for increased reach and credibility.
Short Description: Employee engagement and advocacy.
- Participation rate of employees in sharing company content
- Reach and engagement metrics of employee-shared posts
- Impact on brand perception through employee advocacy efforts
- Training and development initiatives for employee advocates
8. Crisis Communication and Reputation Management
KRA: Monitoring and responding to potential crises on LinkedIn to protect the brand’s reputation.
Short Description: Crisis handling and reputation safeguarding.
- Response time to critical LinkedIn comments or posts
- Sentiment analysis during crisis situations
- Resolution rate of negative feedback on LinkedIn
- Recovery and rebuilding strategies post-crisis
9. Social Selling Strategy Implementation
KRA: Developing and executing social selling strategies on LinkedIn to drive sales and revenue.
Short Description: Leveraging LinkedIn for sales growth.
- Number of sales conversations initiated on LinkedIn
- Conversion rate from LinkedIn prospecting to sales
- Client acquisition and retention through LinkedIn efforts
- Alignment with sales team for integrated social selling approach
10. Competitive Analysis and Benchmarking
KRA: Conducting competitive analysis on LinkedIn to identify opportunities and stay ahead in the industry.
Short Description: Monitoring and benchmarking against competitors.
- LinkedIn performance comparison with key competitors
- Identification of competitor strategies and tactics on LinkedIn
- Adjustments made based on competitive insights for improvement
- Market positioning and differentiation based on competitive landscape
