Linkedin Templates KRA/KPI

Key Responsibility Areas (KRAs) & Key Performance Indicators (KPIs) for LinkedIn

1. Content Creation and Curation

KRA: Responsible for creating and curating engaging content to drive audience engagement on LinkedIn.

Short Description: Content strategy and development.

• Number of content pieces published per week/month
• Engagement rate per post (likes, comments, shares)
• Click-through rate to website from LinkedIn posts
• Conversion rate from LinkedIn traffic

2. Audience Growth and Engagement

KRA: Growing and engaging the LinkedIn audience through targeted strategies.

Short Description: Building and nurturing the LinkedIn community.

• Monthly growth rate in followers
• Engagement rate compared to industry benchmarks
• Number of interactions with the audience per week/month
• Feedback and sentiment analysis from the audience

3. Brand Positioning and Awareness

KRA: Enhancing brand visibility and positioning on LinkedIn to increase awareness.

Short Description: Strengthening brand presence.

• Brand mentions and share of voice on LinkedIn
• Reach and impressions of branded content
• Brand sentiment analysis and perception improvement
• Partnerships and collaborations for brand exposure

4. Lead Generation and Conversion

KRA: Generating leads and converting them into clients or customers through LinkedIn efforts.

Short Description: Driving business leads and conversions.

• Number of leads generated from LinkedIn campaigns
• Conversion rate of leads to sales on LinkedIn
• Revenue attributed to LinkedIn marketing efforts
• ROI of LinkedIn lead generation campaigns

5. Data Analysis and Optimization

KRA: Analyzing data from LinkedIn activities to optimize strategies for better performance.

Short Description: Data-driven decision-making for LinkedIn.

• Click-through rate optimization on posts
• Conversion rate optimization on LinkedIn ads
• Performance comparison of different content types/formats
• Adjustments based on A/B testing results

6. Thought Leadership Development

KRA: Establishing individuals or the organization as thought leaders in the industry through LinkedIn content.

Short Description: Thought leadership cultivation.

• Number of speaking opportunities secured through LinkedIn presence
• Recognition and awards received based on LinkedIn contributions
• Engagement with industry influencers and leaders on LinkedIn
• Consistency in sharing valuable insights and expertise

7. Employee Advocacy Program Management

KRA: Overseeing and enhancing the employee advocacy program on LinkedIn for increased reach and credibility.

Short Description: Employee engagement and advocacy.

• Participation rate of employees in sharing company content
• Reach and engagement metrics of employee-shared posts
• Impact on brand perception through employee advocacy efforts
• Training and development initiatives for employee advocates

8. Crisis Communication and Reputation Management

KRA: Monitoring and responding to potential crises on LinkedIn to protect the brand’s reputation.

Short Description: Crisis handling and reputation safeguarding.

• Response time to critical LinkedIn comments or posts
• Sentiment analysis during crisis situations
• Resolution rate of negative feedback on LinkedIn
• Recovery and rebuilding strategies post-crisis

9. Social Selling Strategy Implementation

KRA: Developing and executing social selling strategies on LinkedIn to drive sales and revenue.

Short Description: Leveraging LinkedIn for sales growth.

• Number of sales conversations initiated on LinkedIn
• Conversion rate from LinkedIn prospecting to sales
• Client acquisition and retention through LinkedIn efforts
• Alignment with sales team for integrated social selling approach

10. Competitive Analysis and Benchmarking

KRA: Conducting competitive analysis on LinkedIn to identify opportunities and stay ahead in the industry.

Short Description: Monitoring and benchmarking against competitors.

• LinkedIn performance comparison with key competitors
• Identification of competitor strategies and tactics on LinkedIn
• Adjustments made based on competitive insights for improvement
• Market positioning and differentiation based on competitive landscape